** NEW FOR 2017 **
Audio is becoming ever more important to advertisers. Radio listening is at near record levels, digital broadcasting, streaming and podcasting are booming and the latest developments in technology - from targeted dynamic audio through to voice interaction and voice search – are driving this channel forward at a pace. And the scale is huge. So, be it sound, voice, music or audio branding, the need for brands to have an audio strategy is gaining momentum and, at Media Week, we think it’s important to champion those brands and agencies who have capitalised on this consumer and media trend.
This new award recognises innovation, creativity, planning, use of data and consequent business results through having an effective and smart audio strategy. The judges will be looking for examples of where an advertiser, agency or media owner has creatively, intelligently used the medium and put ambitious use of audio at the heart of a campaign.