4 Sales - Sales Team of the Year

4 Sales / Channel 4

 

At 4 Sales, we’ve had another great year - we generated our third year in a row of record revenues for Channel 4 (2016 revenues up 3% in a flat market) and our PL4Y creative approach continued to deliver market-leading innovation, including live stunts for Fox & Cancer Research UK. We also offered the world’s biggest airtime prize to support diversity in advertising, created the world’s most accessible ad break, won 2 Cannes Lions by letting Lego Batman take over our continuity and developing a raft of contextual ads for Pinterest, and continued to innovate in the world of VOD with the launch of Ad4You Audio and Ad360.

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