Technology has changed everything in AV, but the industry’s approach to planning hasn’t.
Measuring the incremental reach delivered via an increasingly complex and automated set of “pipes” is only part of the story – AV Fusion is bringing the “poetry” back to our clients biggest budget line.
Not all impacts are created equal. Their value varies by audience, touchpoint and objective – variables that are intrinsically linked. Combining MEC Touchpoints and external saleshouse data, AV Fusion allows us to understand the consumer relationship with products, categories, media and touchpoints creating a new measurement currency for the whole of MEC.