Batman Saves C4 Continuity

Channel 4, PHD, Drum / Warner Bros Pictures

 

Channel 4 conceived a first-of-their-kind advertising partnership, to promote the release of Lego Batman Movie where Lego Batman provided ‘alternative’ Channel 4 continuity announcement, in his own unique, inimitable style.

Batman (with the vocal talents of the Films Will Arnett as Batman) worked alongside Channel 4’s own continuity, to both inform and entertain viewers about upcoming Channel 4 programmes, with added moments where  ‘real’ continuity announcers tonally pulled through Batman’s comments or sentiments into their own announcements.

To complete the Partnership, for the first time ever, Channel 4 let Batman take over their Twitter handle for 5 hours on the opening night.

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