Breaking the taboo of older loneliness

Manning Gottlieb OMD

 

To get the nation talking about the issue of older loneliness Age UK created a content series called ‘Just Another Day’ that told the emotional story of a man ‘existing’ with loneliness as the world ‘lives’ around him in contrast. Focusing on everyday scenarios where loneliness is ignored by those of us with fulfilled lives and cut into various edits for TV, VOD and social channels. This was followed up with Old People’s Home for 4-year Olds, an AFP format and series of social content made with Channel 4 & CPL Productions, that showed the complexity of loneliness and Age UK’s role in tackling it.

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