DCM as a media brand has challenged opinions to prove cinema is THE BEST SEAT IN MEDIA, delivering the most receptive audiences, unbeatable impact and longer-lasting sales effects. Over the last year we’ve continued to foster our unique company culture, with all employees undertaking a project to evolve the DCM story. Our new story framework includes a redefined purpose, proposition, promise and behaviours that we all live by. We also take our responsibility as market leader very seriously, ensuring that not only the DCM brand is front of mind but that we champion cinema as a medium, acting as trade body for the industry and partnering with other industry bodies to ensure we consistently punch above our weight. We’ve invested hugely in industry research, host ‘best in class’ events and have launched a new regional division, a new client team and a new creative arm, DCM Studios, all in the last 12 months. Our huge investment in marketing and our brand has resulted in record-breaking business results. Our revenue is up +4% and in its 10th year, DCM is on target to deliver £100m in revenue for the first time ever.