Facebook/ M&S - Christmas Concierge - Media Idea

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During the noisy festive advertising season, Marks & Spencer was looking for a way to cut through and get close to its customers on a one-to-one level. The aim was to create a truly personalised experience that brought to life the brand's mission to help everyone "Spend It Well at Christmas". In its first Christmas campaign for M&S, Grey identified Messenger as an ideal platform to reconnect with existing customers as well as acquire a new audience using individual conversations at scale. The focus of the campaign was on driving awareness and product consideration through to seamless transactions, all on a platform where people want to communicate with brands.

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