Fuel the Funnel

Immediate Media, Dennis Publishing, Bauer Media and Haymarket Media Group

 

Fuel the Funnel is an industry first; four motoring magazine publishers, usually in fierce competition and trying to push each other off schedules, collaborating together for the first time on research to demonstrate the power of the motoring magazine audience, and the powerful influence of motoring magazine advertising on car purchasing behaviour and ultimate choice of car bought.

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