It’s been a big year for Global. Commercially, the company has had its best year ever and audience reach is now over 30m. But that’s only half the story. Scratch beneath the surface and you begin to see just some of the of the work this media brand has undertaken to redefine the audio category.
They have engaged the creative sector, working with brands who’ve struggled to ‘crack’ audio creative. Initiatives have ranged from providing advertisers access to sound designers and composers, to setting up studios at the Edinburgh Festival, inviting talent to develop ideas and collaborate on creative briefs.
Work in dynamic audio and binaural 3D audio has brought new advertisers to the medium (not to mention, picking up a Cannes Lion for its 3D audio work with Mills & Boon) and investment in DAX has continued at pace, setting up DAX on IPA touchpoints to allow digital audio to be planned alongside other media.
In launching the Global Academy - a school for 14-16 year olds working towards GCSE or A Level qualifications, it teaches the skills needed to work in the broadcast and digital media industry, they’ve even looked to the future of our own industry.