Helping Movember re-gain its Mojo

Sky Media

 

Movember needed to get men to talk more openly about their physical and mental health and grow a moustache to raise money (and save lives). With suicide being the biggest killer of men under 45, action was needed! Sky Media & News UK joined forced on a conversation starting, talent fronted, content lead campaign to get the nation talking. Dominating the media from TV to digital, social and radio, the collaboration delivered the highest number of donations and participation to date!

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