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Channel 4, Mediacom, Stink Digital, Sassy, Fresh One, Studio Canal, Monkey Kingdom, Fundog pictures, Full Fat TV & BBC / Pinterest

 

Pinterest wanted more than just a TV campaign; they wanted a targeted partnership that offered longevity. Audience research showed Channel 4 was not only the audience destination for the themes Pinterest wished to promote, there were also digitally savvy and likely advocates of the platform. Thus, we used actual dialogue from their favourite programmes into tantalising food, fashion and parenting ideas that were contextually pinned live into the ad breaks. 

 

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