JUST KEEP DELIVERING: HOW JUST EAT DROVE EXPONENTIAL GROWTH BY UNDERSTANDING THE NATION’S APPETITE

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Our relationship began with Just Eat began in 2015 at a time when they were a mere side dish on the menu of food delivery apps. They held a 20.7% share of the market and a media investment of £4.6M. 3 years on and Just Eat is the nation’s starter, main, sides, pudding, cheese board and coffee. The biggest of the takeaway providers delivering 111M orders in the past 12 months alone with a media investment that has increased 5-fold. Even now, as market leader, Just Eat is still experiencing linear customer growth driven by a long-term media strategy that has accelerated us ahead of the competition. New customer growth continues to grow at a linear rate of 250K new customers every month and we have moved from 88M orders in our first 12 months to 111M in our most recent 12 months.

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