Paint Pro's - dynamic colour matching

B&Q wanted to raise awareness of its unique, superior colour matching product Valspar, while overcoming negative perceptions about less accurate products in the market.

Dynamic ad units were placed within editorial articles to demonstrate the accuracy of Valspar’s technology, continuing the experience onto the B&Q website.

By using Gum Gum’s Computer Vision Artificial Intelligence, which matches the colour of any item by reading the metadata behind the image, this demonstrated online, the in store experience.

We served the ads to in market homeowners to encourage them to use Valspar and to those not in market to inspire them to decorate.

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