Paypal Mythbusters with Havas and Channel 4

Channel 4

 

In an increasingly convoluted market, PayPal were struggling to communicate the variety of services they offer and how versatile they can be. They are not just a button on eBay! Engaging people about payment technology isn’t exactly the most glamorous thing in the world. We challenged the brief to make the campaign diverse as possible to stand out – being representative of the nation whilst at the same time communicating about PayPal’s solutions in an exciting way that connected with viewers. Diversity and challenging perceptions is in Channel 4’s DNA, making us the perfect partner to help PayPal, an innovative and forward-thinking brand, to bust some myths

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