Singing our Way to the Top of the Box Office

ITV, Seven Network, RTL / Universal Pictures

 

Imagine launching a brand new animated movie. At Christmas. Against a Disney animation. And a new Star Wars fi lm. We did just that, and opened as the box offi ce number one in 14 countries. How? By introducing the world to Sing and its characters through a fi rst-of-its kind media partnership.

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