The way Freeview is funded means that marketing is limited to spot advertising on C4 and ITV. Competitors use the full range of touchpoints to influence choosing a TV provider; we cannot.
If you can’t outspend the competition you need to outsmart them.
Collectively, Freeview, MEC, Anomaly, ITV and Channel 4 delivered what was effectively programmatic TV advertising: 3,000+ ratings with every spot contextually relevant.
As a result, Freeview have sold over 1.5m TVs and boxes, exceeding sales targets by 20%. All of this using just two TV channels – more creatively and more collaboratively than anyone else.