Tesco: Food Love Stories

MediaCom

 

Through Tesco’s Food Love Stories (FLS) we set out to change the nation’s view on the brand’s weakest attribute – ‘quality of food’. The pioneering econometric modelling from MediaCom Business Science enabled us to credit FLS as Tesco’s most effective campaign to date, attributing a media driven revenue uplift of 49% and one fifth of the quality score improvement to this campaign.

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