The Hunger Spotter

Spotify & MediaCom

 

The Hunger Spotter campaign (from Spotify, Snickers and Mediacom) aimed to use an already-successful marketing strategy, - ‘You’re Not You When You’re Hungry’ - to repurpose a playful message into a successful audio campaign through the help of data. Using Spotify's streaming intelligence (first party data) the team came up with an innovative creative idea based on user's listening habits.

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