The world’s first audio personalised advert…now that’s scary!

Channel 4, Mindshare, Freewheel, Innovid / 20th Century Fox

 

Our big idea was to create the world’s first broadcast advert that used audio named personalisation to grab viewers’ attention like never before and perhaps scare them in to going to watch Alien Covenant by showing them the horrifying trailer then telling them by name to ‘RUN’...

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