the7stars and Iceland: bringing ‘penny drop moments’ to the nation.

the7stars

 

Grocery is one of the most intense advertising battlegrounds there is. The pace of change and the budgets involved are immense, and short-termism is rife. If you ask the big 4 supermarkets they’ll tell you that Iceland has no right to exist, but here we are, thriving. When people realise how amazing Iceland’s products are, it’s a real penny drop moment, and so we’ve been on a mission to ‘drop it like it’s frozen’, nationwide. By mastering media’s usual suspects and bringing in some rule-breaking magic touches, the7stars have driven a significant turnaround in Iceland’s fortunes and have taken them from losses to three years of growth and dramatic improvements in brand metrics. All hail the Power of Frozen!

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