This Girl Can Phenomenal Women

MediaCom, Spotify, FCB Inferno, Carat / Sport England

 

In 2015, This Girl Can used amazing creative to inspire women to take up sport. It was incredibly loved, but in 2017 we needed built on positive sentiment and deliver even more action. Our solution was to turn advocates into activists. 1 in 2 women who saw our campaign took up exercise, proving that activism works better than advertising!

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