With 56 new business wins, including Adidas, and having retained major clients such as Sky and AzkoNobel, MediaCom has had a stellar year. Standout campaigns have included helping Tesco to tap into the emotional power of food. With its ‘Tesco Food Love Stories’ campaign, it became the first media agency since 2012 to win the Grand Prix for Excellence in Media Planning at Cannes. The agency also launched M&M’s mix for Mars and and in a world first for American Airlines, it grew purchase intent through geo-fencing black cabs.
MediaCom has also made employees’ mental health a priority, with the aim of being the change agent for mental health in the industry and beyond. It trained 50 staff members to be ‘mental health allies’, devising a programme enabling staff to seek support from trained people as and when they need to. MediaCom has also held two ‘mental health awareness’ weeks, featuring mindfulness training and the chance to share personal stories.
In its first full year, MediaCom’s consultancy division,Theobalds Road Consulting, delivered a range of bespoke projects for clients and the agency says the business played an instrumental role in MediaCom’s new product ambitions for 2018. This year, MediaCom also hosted its inaugural Transformation Week in collaboration with media owners.
Manning Gottlieb OMD