Media leader of the year

Mike Cooper, CEO Worldwide, PHD

 

Mike Cooper has been CEO Worldwide at global media planning and buying agency PHD for just over a decade, since 2007. The performance of PHD in that time has been driven by the leadership and stewardship of Cooper; his passion for media and determination to win continue to shine through.

Under his leadership, PHD won the $3billion Volkswagen Group media account in 2016. The network has since enjoyed even more success, winning HSBC’s $400m global media earlier this year, on top of extending its footprint in businesses such as Ferrero, GSK and Delta. PHD also won more Media Lions than any other network at this year’s Cannes Lions International Festival of Creativity.

With 155 account wins, PHD has been recognised as the top performing media agency in 2018 for new business, in a league published by global consulting firm R3 Worldwide. Cooper has grown the PHD network to encompass over 6,000 employees in more than 80 countries. Having created a ‘challenger brand at scale’, Cooper has also retained much of the culture that makes PHD unique and instilled this across the network.

Finalists
James Wildman, president and chief executive, Hearst UK
Tim Pearson, chief executive, Manning Gottlieb OMD
Josh Krichefski, chief executive, MediaCom UK
Verica Djurdjevic, chief executive, PHD UK
Naren Patel, CEO, Primesight
David Pemsel, chief executive, Guardian Media Group
Jenny Biggam, co-founder, the7stars

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