Results 2018

Agency

Pumpkin Spice Latte

Manning Gottlieb OMD

The Pumpkin Spice Latte (PSL) is now a Starbucks institution and super fans eagerly anticipate its launch every year. To increase exposure with our lowest budget ever, we needed to think beyond a traditional Social strategy. We knew that our audience were obsessed with mirror selfies and that these all featured one thing, a designer phone c...

The Suzuki Ignis: Category maker; stereotype breaker

the7stars

The new Suzuki Ignis is designed to bring a new younger 20-something female into the brand. Other car brands might try to appeal to women through pink colour schemes and tie-ups with cosmetics brands, but most found this incredibly patronising. To them ‘fun’ actually meant adventure and independence, but they rarely received mes...

The Foo Fighter Arms – Rock ‘n’ roll ain’t gonna die

the7stars & Columbia Records

For the release of Foo Fighters’ 9th album “Concrete and Gold”, we had to make the rock band feel relevant in a changed UK music landscape dominated by young urban and dance artists. Foo Fighters have always toured with a private pub backstage, a near-mythical place known fondly as ‘the Foo Fighters Arms’. Ever...

Launching a brand in under 10 seconds

Wavemaker

This is the story of how to launch a brand in under 10 seconds. With an age gated product, a traditional, mass approach was unsustainable for new youth telco VOXI (by Vodafone). We had to play by new rules this audience had created, needing to exist within their fractional media moments. So, we didn’t fight the distraction,...

Panasonic: The Vice Film School

Vizeum UK

Panasonic, who make great cameras bought by too few people, lack the army of advocates possessed by Nikon & Canon. To ensure that the next generation of creators grow up using the brand, we worked with Vice to found the Vice Film School: a world first, and elevated the brand’s status amongst discerning buyers.

Rammed with Confidence

PHD

How we brought driver confidence to life in media for the launch of Volkswagen's new T-Roc SUV.

The Grump-o-meter: Harnessing the power of pets

Manning Gottlieb OMD

The Grump-o-meter is the story of how MG OMD built a unique planning tool to map the mood of Londoners to cheer them up with our Battersea content, and inspire them to explore rehoming a Battersea cat or dog. Using historic, current and live data to build a tool that allowed us to plan, phase and react to the capital’s moods and p...

The Foo Fighter Arms – Rock ‘n’ roll ain’t gonna die

the7stars & Columbia Records

For the release of Foo Fighters’ 9th album “Concrete and Gold”, we had to make the rock band feel relevant in a changed UK music landscape dominated by young urban and dance artists. Foo Fighters have always toured with a private pub backstage, a near-mythical place known fondly as ‘the Foo Fighters Arms’. Ever...

Hiscox The Honeypot Poster Network

Goodstuff

Small business owners are under constant attack from hackers, but rarely consider cyber-insurance to be a business essential. To prove just how often they’re targeted, we created the world’s first campaign to feature real cyber-attacks, using live OOH media. To do this, we took inspiration from the cyber security industr...

Old People's Home For Four-Year Olds at Christmas

Manning Gottlieb OMD

Working with Channel 4 and CPL productions we created an AFP formal for broadcast and social channels, Old People’s Home for Four Year Olds at Christmas (OPHF4YO). The show followed a ground-breaking, real life experiment that brought together older people in a residential community with children from a local nursery to see if it woul...

Fox: Deep State

Mindshare UK In Partnership within Trinity Mirror Group

How investing in quality, integrity and shock within the daily news agenda won out against mass reach and frequency to create the most successful new franchise launch in Fox TV’s history.

Pumpkin Spice Latte

Manning Gottlieb OMD

The Pumpkin Spice Latte (PSL) is now a Starbucks institution and super fans eagerly anticipate its launch every year. To increase exposure with our lowest budget ever, we needed to think beyond a traditional Social strategy. We knew that our audience were obsessed with mirror selfies and that these all featured one thing, a designer phone c...

JD Sports: The Comeback Kid of Retail

MediaCom

High street retail is tough, very tough - nearly 6,000 stores closed last year. On the other hand, JD Sports is on the up. Why? By being seen as not just as a retailer, but a youth culture brand. We moved JD from a place on the high street to a place in our audiences’ hearts by bringing together two YouTube stars to create a n...

Gordon's | Alleviating Frustration at the Station

Carat UK

Carat helped Gordon’s reach commuters facing delays at major UK rail stations with a hyper-targeted SMS campaign suggesting a cheeky G&T and showing the nearest place to buy one. Partner Weve helped us ‘alleviate frustration at the station’ with outstanding sales results.

Channel 4 Handmaid's Tale

OMD UK

We gave the British public a taste of Gilead’s twisted fundamentalist state with our provocative censorship campaign, turning series two of The Handmaid’s Tale into a success for Channel 4

Volvo: V40 Prime Now Test Drives

Mindshare UK

Volvo is ‘designed around people’ to make their lives less complicated. We collaborated with Amazon and Volvo to create the first ‘Prime Now Test-Drive with Amazon’ in the UK to bring this promise to life – taking the innovative approach of delivering cars directly to customer’s doors inside 2 hours, overcomi...

Hell-Spot Media

Manning Gottlieb OMD

The perfect moment to persuade drivers to stop travelling by car and start using the train is talking to them when they’re stuck in a tailback. We targeted that moment precisely by tailoring our radio copy to individual radio transmitter. This world first piece of micro-targeting meant disgruntled drivers, caught in queues, were told ...

Meantime: Free Proper Beer

MediaCom

We were so confident that our beer was the best in a competitive craft beer market that we took our name off it in one of the biggest blind sampling campaigns of all time. It involved the support of nearly 200 pubs, a couple of social media behemoths and high impact outdoor. Our bold move paid off, the following month saw Meantime’s h...

Kronenbourg 1664 - A Franc Point of View

Starcom

Kronenbourg 1664 wanted to continue its march to deliver l'Alsace difference into the heart of British life, to stand for something and stand out in the minds of its 'striver' audience of 35-49 year old men, encouraging them to buy more. It aimed to tap into strivers' conversations, showcasing the brand's Gallic witt...

ShopDirect, V by Very: Photo-Shopping

Vizeum UK

To successfully promote its own-label range, Very.co.ukworked with Bauer Media to reinvent the online shopping experience, mixing the very best of classic fashion editorial with the very best of modern online retail.

The Suzuki Ignis: Category maker; stereotype breaker

the7stars

The new Suzuki Ignis is designed to bring a new younger 20-something female into the brand. Other car brands might try to appeal to women through pink colour schemes and tie-ups with cosmetics brands, but most found this incredibly patronising. To them ‘fun’ actually meant adventure and independence, but they rarely received mes...

80 Days of Argos

Mindshare UK

The ‘80 Days of Argos’ campaign was data driven from strategy all the way through to execution - helping convince customers that Argos ‘owns today’ with its same day delivery service. We used a unique blend of Argos sales, search and social data to inspire and inform each one of the 80 unique ten-second films (one shown ...

OOPS Best Media Idea

Havas Media (alongside VCCP)

When O2 launched free screen repairs with new handset tariffs, it was a pretty big deal. But even though the UK racked up an astonishing £1bn repair bill for cracked screens over the last 3 years, we needed to make this more that an ‘insurance message’ Our idea was to shift from telling, to feeling, using media to ...

Nike: Nothing Beats A Londoner

Mindshare UK

This is the story of how we flipped the media model and made young Londoners the media channel to launch Nothing Beats A Londoner.

The Secret Life Of Five Year Olds On Holiday With Thomas Cook

Carat Manchester

177 years after entrepreneur Thomas Cook escorted 500 people on a train journey, the business faced challenges from every aspect of a fast-changing market place. This is the story of how just a few kids and some extraordinary content saw families rate Thomas Cook their number one choice for a family holiday ahead of big spending competition in ...

CRUK: Obesity

MediaCom

Everyone knows smoking causes cancer. Very few know obesity does as well. With only a small budget, we decided the best way for Cancer Research UK to get heard was to stir up a a fuss by targeting junk food head on. Right outside fast food restaurants. We more than doubled awareness of the link between obesity and cancer. Which is the first ste...

Fox: War For The Planet Of The Apes

Mindshare UK

This is the story of APES V HUMANS - a propaganda inspired media campaign that waged a battle for the minds of our audience and drove box office success.

Tesco: Food Love Stories

MediaCom

Tesco’s Food Love Stories is a story of success. Recognising a need to boost quality perceptions, we created a through-the-line comms ecosystem, built for storytelling and layered with data. It is their most effective campaign to date, driving a media revenue uplift of 49% and quality score uplift of one fifth.

Toyota We Choose Hybrid

m/SIX

In 2017, Toyota’s hybrid moment truly arrived. The VW ‘dieselgate’ scandal created massive uncertainty for a raft of buyers, unsure what kind of powertrain to turn to next. Having engineered hybrids since 1997, and selling 10 million globally, Toyota could now capitalise on their hybrid leadership. Or could they? E...

Beating the odds to deliver a digital-first Winter Olympics

MullenLowe MediaHub

Paying 1.4Bn for the rights to the Olympics for the next 4 games, we transformed Eurosport from a sports channel to a direct to consumer paid-subscription streaming service. The Winter Olympics was the right occasion to reach fans about Eurosport Player. Positioning Eurosport Player as the ‘Netflix of sport’ was the challenge. Depth...

Levi's Music Project

OMD UK

Music is what inspires young adults from all walks of life and it has long been at the heart of Levi's DNA. But heavy government cuts to music and arts funding were badly affecting opportunities for young people. This created an opportunity for Levi's to create positive change. By building and kitting out community studios all over Europe a...

Baileys | Don't Mind if I Baileys

Carat UK

We can’t ignore Christmas – it’s Baileys most wonderful time of the year! In this work Carat devised campaigns to keep people talking about Baileys and finding moments to indulge – both as a drink and as a cooking ingredient – in the UK, Spain and Italy.

Shell - Gravity Light

MediaCom

Our objective was to bring to life the transformative power of bright energy ideas. We did this by bringing light to off-grid communities in Kenya through pioneering technology, and sharing our story with Energy Engaged Millennials, our target audience, worldwide. The result? Our audience spent 9 years’ worth of time with Shell co...

E.ON: E.ON x Gorrilaz, A Solar Collaboration

Vizeum UK

This is how E-ON partnered with one unexpected ally to deliver category-defying results by understanding one simple thing: people don’t care about energy, anywhere.

Media Owner

Project 84

ITV

The purpose of any launch is to get things moving: in the right direction and with the right energy. Here’s a head-turning Gold Lion-winning idea that kick-started a conversation about male suicide, and got questions asked at the highest level in Westminster.

Acast & Bose

Acast

Bose Recommends: More than doubling sales whilst solving an industry problem... Objectives: Engage an affluent and upmarket audience, and increase its desire to purchase Bose QC35II headphones, in keeping with the brand’s ‘Get Closer’ overarching campaign Insight: Discovery is the largest challenge for the podcast industry...

Metro's Money

Mail Metro Media

Feedback from Metro’s readers had shown 73% wanted more personal finance information and advice – they earn higher disposable income than the national average but tend not to read other papers, let alone finance sections. And so, Metro devised a new Money section. Halifax wanted to align itself with relevant lifestyle content an...

Facebook/ Admiral

Facebook

In early 2017, Admiral launched a new brand, FirstCarQuote, to sell car insurance to younger drivers. Because it was offering quotations direct to customers, FirstCarQuote was looking to disrupt the UK driver's traditional way of shopping for car insurance -by visiting price comparison sites once a year. The brand required a mob...

Sun Savers

The Sun

Sun Savers arrived just 18 month ago, but it’s already transformed The Sun’s relationship with its print readers. Where our readers were once anonymous, we now have an active digital community with all the humour and passion you’d expect from Sun readers. Even better, we can interact with them daily, opening up an ...

Launching Leopard Lager

Reach

How do you celebrate the return of one of Britain’s most-loved comedies? With a pint of course! Red Dwarf, the much-loved sci-fi comedy show was coming back for a 12th series. Our job was to create a buzz around its return to Dave and prove to a loyal and knowledgeable audience that the new series hadn’t lost any of its original cha...

Pearl Drops 'Look. Laugh. Live'

TI Media

In a FAKE world, how do you demonstrate that something is REAL? This was the challenge for Pearl Drops when launching their ‘This is Real’ brand creative and new ‘Instant Natural White’ toothpaste range. We challenged 16-30s women to ‘out-the-pout and celebrate real smiles’ through a new initiative – Lo...

Project 84

ITV

Media’s most exceptional ideas often transcend the need for the biggest budgets – especially important for charities. Here’s how ITV and Harry’s Razors helped CALM have incredible impact on people’s lives, and in Parliament, without breaking the bank (winning 2 Gold Lions in the process).

The Telegraph, Specsavers & MGOMD

Telegraph Media Group

‘We’re a bit like The A-Team: when there was a problem and no one else could help, we delivered’

Turning London Underground 'Beefeater Pink' with strawberry-scented posters

Exterion Media (UK) Limited

In a media first, Exterion Media invented a screen-printing technique for posters to harness the powerful effect of scent with bold visuals - making a London Underground station smell like strawberries for the launch of Pernod Ricard UK's Beefeater Pink gin.

Cosmopolitan x Sleek MakeUP: My Face, My Rules

Hearst UK

Diversity and creativity take center stage for a creative makeup campaign with beautiful results ‘Makeup shaming’ is the judgement that many people face for their personal beauty choices – whether it’s negativity experienced from showing up with a full face of make-up, or a bold colour shadow, or heavy contour. We be...

Co-op's Festive Choir on C4

Channel 4

Co-op faced the classic business challenge of trying to stand out from a raft of competitors with far superior budgets, made all the more significant since it’s traditionally well-known that it is the most important time of year for supermarkets. We came up with a campaign that took the essence of the Co-op branding and elevated the Co-op...

Hearst x Smart Energy: The power of 10p

Hearst UK

Bright ideas and electric execution deliver powerful results You know it’s going to be a challenge when even the client describes the product as “manifestly boring.” With research showing that millennials were taking an apathetic attitude towards energy conservation and their own usage, Smart Energy GB turned to Hearst to rais...

Facebook/ M&S - Christmas Concierge - Media Idea

Facebook

During the noisy festive advertising season, Marks & Spencer was looking for a way to cut through and get close to its customers on a one-to-one level. The aim was to create a truly personalised experience that brought to life the brand's mission to help everyone "Spend It Well at Christmas". In its first Christmas campaign fo...

Summer of Sound by Global & Greene King

Global, The Media & Entertainment Group

Greene King is in the business of getting people down the pub, but with the summer of 2017 light on major sporting events, they needed something that didn’t require footballers or rugby players to create an atmosphere for punters. Introducing a Summer of Sound – A partnership between Radio X and Greene King delivered on-air,...

Old People's Home for Four Year Olds at Christmas with Age UK and C4

Channel 4

In collaboration with MGOMD, we came up with a brilliant idea for Age UK to help them highlight the loneliness that older people face at Christmas, driving donations and raising awareness at one of the busiest times of the year. We immediately identified that the brand values of C4’s hit show ‘Old People’s Home for Four Ye...

Max Factor

DCM and Zenith UK

Max Factor is a hallmark brand in the world of beauty with universal awareness at 94%. However, eroding salience and a growing disconnect with its customer base required them to do something new and distinctive to appeal to their 35+ female audience. We partnered Max Factor with Murder on the Orient Express and The Greatest Showman. Both films ...

Helping Movember re-gain its Mojo

Sky Media

Movember needed to get men to talk more openly about their physical and mental health and grow a moustache to raise money (and save lives). With suicide being the biggest killer of men under 45, action was needed! Sky Media & News UK joined forced on a conversation starting, talent fronted, content lead campaign to get the nation ta...

The Volvo V40 Prime Now Test Drive

Amazon Advertising

In 2018, Volvo wanted a media owner who could deliver an attention-grabbing idea focused on young couples and families living in major cities. Together with Volvo and Mindshare, Amazon built a better way to test drive your next car: The Volvo V40 Prime Now Test Drive. Users in four cities were directed to a Volvo brand hub on Amazon (via we...

ESI Media & San Miguel: Celebrating a Different Type of Richness

ESI Media

The San Miguel Rich List celebrates a different type of richness in life, focusing on the value of experiences, not wealth. We needed to take the existing idea of the San Miguel Rich List and amplify it beyond its previous scope, inspiring millennial drinkers to see San Miguel as an aspirational brand with a premium point of view and va...

Magic Radio Breakfast Show Sponsorship

Bauer Media

Ronan Keating has been asked by every theme park in the world to perform his biggest solo hit on a roller-coaster. In 2017 he did just that as part of a Magic Radio partnership with Universal Orlando Resort. The result was a viral sensation and the culmination of the Bauer brand’s most exciting partnership. Magic had the unique offering for o...

#GetTheInsideOut with Lloyds and C4

Channel 4

The second year of Channel 4’s Diversity in Advertising Award challenged advertisers to address hidden disability in their campaigns, whilst demonstrating the ability to hit brand objectives. Despite the tough brief, it attracted over 50 entries from across the industry. We were delighted to award the coveted prize of £1m of com...

Global & Smirnoff's Equalising Music Initiative

Global, The Media & Entertainment Group

As of 2017, only 9% of electronic music was produced by women, with only 14% of electronic music festival headliners being female. Smirnoff’s brand purpose of inclusivity meant this was something they couldn’t ignore, and when they wanted to make a change they turned to Global; a partner with scale and a proven track record ...

Win Live with Walkers and ITV: Success in the Bag

ITV

Buying a bag of crisps to enter a competition might seem straightforward, but you’d be amazed at the creativity and complex tech needed to make it happen across the UK. Here’s how a deceptively simple idea helped Walkers reclaim their spot as the undisputed champ of shared snacking.

From Osterley to Hollywood

Digital Cinema Media

The traditional trailer reel is one of the most cherished parts of the cinema experience. What if you had the idea to create content that was so cinematic it could disrupt the trailers to be immersed among them? You’d become the first advertiser to diversify the order of content shown on the big screen while delivering huge impact to launch y...

Paypal Mythbusters with Havas and Channel 4

Channel 4

In an increasingly convoluted market, PayPal were struggling to communicate the variety of services they offer and how versatile they can be. They are not just a button on eBay! Engaging people about payment technology isn’t exactly the most glamorous thing in the world. We challenged the brief to make the campaign diverse as possible to ...

Unplug & Reconnect with the Great Outdoors

Mail Metro Media

Halfords wanted to build greater affinity with British families and make its products and services invaluable for summer vacations and staycations. It wanted to inspire families to make lifestyle changes and spend quality time outdoors and ultimately drive footfall into store. 'Unplug and Reconnect’ was an editorially-led movement to galv...

Owner and Agency

Hell-Spot Media

Manning Gottlieb OMD

The perfect moment to persuade drivers to stop travelling by car and start using the train is talking to them when they’re stuck in a tailback. We targeted that moment precisely by tailoring our radio copy to individual radio transmitter. This world first piece of micro-targeting meant disgruntled drivers, caught in queues, were told ...

Yorkshire Tea Speciality Brews - a dynamic audio campaign of pure poetry

Goodstuff

Briefed by Yorkshire Tea to launch three new ‘speciality’ tea brands, Goodstuff worked with Lucky Generals, and poet Ian McMillan, to attract an audience of younger, brew-deprived drinkers. This paper is about the application of advertising in context, but done proper. It’s about pushing a creative idea as far ...

The Hunger Spotter

Spotify & MediaCom

The Hunger Spotter campaign (from Spotify, Snickers and Mediacom) aimed to use an already-successful marketing strategy, - ‘You’re Not You When You’re Hungry’ - repurposed in an innovative way with an all-new audio format that told listeners they're not themselves when they're hungry through a musical track.
...

JFK UNSILENCED

m/SIX

The Times believes in bringing new perspectives to the news. Even if that news is a new perspective on something people thought they already knew. So, to connect with their readers in the UK, US, and the world, they decided to celebrate the legacy of one of the greatest orators of all time, John F. Kennedy. On the 22nd of Novemb...

The Guardian and Airbnb

The Guardian

Airbnb has established itself as a destination for younger travellers, but they saw a growth opportunity for families. How could we convince families to take the plunge and book and Airbnb for their summer holiday? Audio seemed to be the perfect medium to communicate the sense of adventure an Airbnb holiday can encapsulate. Audiobooks are boomi...

Jaguar Land Rover: The Discovery Adventures

Mindshare UK

It began with a truth about modern life that developed into a creative idea to create in-car experiences designed to make Land Rover Discovery the standout choice for adventurous families. We created and produced a unique audio experience using cutting-edge technology that resulted in a podcast series that, against stiff competition from the BB...

Winter Sale 2018: This time it’s personal

PHD

How we created cut-through for Virgin Atlantic’s amazing winter sale by creating 24,000 personalized digital audio ads

Fanta: The 13th Floor

MediaCom

Teens thought Fanta was a kids drink. Clearly we needed to make Fanta cool again. Did we succeed? Teens queued for 2 hours to try Fanta’s 13th floor Halloween VR experience, and sales increased by 14.5%

Nike: Nothing Beats A Londoner

Mindshare UK

This is a story about creating a campaign driven by a multitude of content, letting Young Londoners put the various pieces together to create their own version of the story.

The Telegraph, Specsavers & MGOMD

Telegraph Media Group

‘We’re a bit like The A-Team: when there was a problem and no one else could help, we delivered’

Fox: Deep State

Mindshare UK In Partnership within Trinity Mirror Group

How using investigative journalism across print, digital, social and podcasting to uncover the murky underworld of politics transformed Fox’s approach to marketing and led to the most successful new franchise launch in their history.

JD Sports: KSI vs Joe Weller

MediaCom

High street retail is tough, very tough - nearly 6,000 stores closed last year. On the other hand, JD Sports is on the up. Why? By being seen as not just as a retailer, but a youth culture brand. We moved JD from a place on the high street to a place in our audiences’ hearts by bringing together 2 YouTube stars to create a new...

HSBC: The Secret Life of New Cyclists on C4

Channel 4

HSBC connected to audiences on an emotional level, producing a meaningful and timeless campaign to promote their partnership with British Cycling – all hinging off our much-loved ‘The Secret Life of…’ format. Similarly to most banks, HSBC struggles with associations of being a cold and corporate brand. In 2017, ...

Old People's Home for Four Year Olds at Christmas with Age UK, MGOMD and C4

Channel 4

We created a perfect partnership between Age UK and our hit show ‘Old People’s Home for Four Year Olds’ for a one-off Christmas special that achieved phenomenally high cut-through rates at the busiest time of year for many charities. Older people’s loneliness is a critical issue in the UK, with over 1.2m older people lon...

Crowne Plaza: 'Downtime' - A Comedic Series of Mockumentaries

Mindshare UK in partnership with Oath

How mixing honesty, empathy and comedy to create a 6-part mockumentary series helped Crowne Plaza Hotels & Resorts shift brand perception of how well it understands the needs of business travellers and can help them maintain a healthy work-life balance from 61% to 87%.

The Suzuki Ignis: Category maker; stereotype breaker

the7stars

The new Suzuki Ignis is designed to bring a new younger 20-something female into the brand. Other car brands might try to appeal to women through pink colour schemes and tie-ups with cosmetics brands, but most found this incredibly patronising. To them ‘fun’ actually meant adventure and independence, but they rarely received mes...

Breaking the taboo of older loneliness

Manning Gottlieb OMD

To get the nation talking about the issue of older loneliness Age UK created a content series called ‘Just Another Day’ that told the emotional story of a man ‘existing’ with loneliness as the world ‘lives’ around him in contrast. Focusing on everyday scenarios where loneliness is ignored by those of us with fulf...

News UK The Bridge & Sky with Movember - Grow a mo & save a bro

News UK

The ask: re-establishing Movember as the defining men’s charitable cause of its generation and ultimately driving engagement, participation and donations across the UK. The strategy: centered on the idea of “FOMOVEMBER” (the life you’d miss out on if you “died too young”) the team created a raft of powerful s...

Good News Happening Right Now

Reach

Whenever cancer is talked about, it’s usually as a tragedy, or with the rhetoric of fighting a battle. Together with Cancer Research UK, we set out to tell a new story. Those affected by cancer can identify with the feeling of waiting for news and hoping that it’s good. Just like newsbrands, news about cancer is usually ...

GlaxoSmithKline: Britain by Bike

MediaCom

Men are much more likely to suffer aches and pains in silence. So we created the AFP ‘Britain by Bike’ with Channel 5 to help Voltarol show MAMILs (Middle Aged Men in Lycra) and their dads that the aches and pains of getting older don’t have to stop either of them from embracing physical activity and adventure opportunities. Five ...

eBay: Big Things

MediaCom

eBay set DIY Guru & YouTuber Colin Furze a mammoth challenge - to create life-size fully working models of iconic machines from Star Wars and Avengers: Infinity War, using only products bought from eBay. Our team captured this on video with completion rates 4.5 times industry average, culminating in over 500,000 shares, with vie...

Three: Living Life To The Full, Without Consequences

Mindshare UK

This is the story of how insights mined from customer data drove a long-term strategy to increase brand love and consideration for Three, delivering additional revenue.

No One Should Have No One

Manning Gottlieb OMD

Across the UK over half a million older people regularly go over a week without seeing or speaking to anyone, and over 1.2million older people are chronically lonely. Age UK and Manning Gottlieb OMD embarked on a three-year marketing strategy to end this by bringing loneliness closer to home.

Superdrug and Love Island: A Sunny Outlook

ITV & Mindshare UK

When Love Island became available for sponsorship in 2016, Superdrug’s eyes lit up. We were 100% their type on paper and the relationship has gone from strength to strength, making us the strongest couple to ever come out of the show!

DFS: Quality Made in Britain

MediaCom

MediaCom started working with DFS in 2011 and were set a very simple challenge by the client: “Move the DFS brand from well-known to well-known AND wellloved without dropping a sale” To do this we put in place a constantly evolving media plan that improved ROI every year and sold £2bn worth of sofas!

IKEA: The Wonderful Everyday

Vizeum UK

Advertisers often fall foul of the same bias as consumers, overlooking the everyday in favour of Christmas and other special, but fleeting, events. Instead, the first four years of The Wonderful Everyday shows that a long-term focus on the ‘everyday’ holds great value for both advertisers and their audiences alike. Since...

JUST KEEP DELIVERING: HOW JUST EAT DROVE EXPONENTIAL GROWTH BY UNDERSTANDING THE NATION’S APPETITE

m/SIX

Our relationship began with Just Eat began in 2015 at a time when they were a mere side dish on the menu of food delivery apps. They held a 20.7% share of the market and a media investment of £4.6M. 3 years on and Just Eat is the nation’s starter, main, sides, pudding, cheese board and coffee. The biggest of the takeaway...

the7stars and Iceland: bringing ‘penny drop moments’ to the nation.

the7stars

Grocery is one of the most intense advertising battlegrounds there is. The pace of change and the budgets involved are immense, and short-termism is rife. If you ask the big 4 supermarkets they’ll tell you that Iceland has no right to exist, but here we are, thriving. When people realise how amazing Iceland’s products are...

Hell-Spot Media

Manning Gottlieb OMD

The perfect moment to persuade drivers to stop travelling by car and start using the train is talking to them when they’re stuck in a tailback. We targeted that moment precisely by tailoring our radio copy to individual radio transmitter. This world first piece of micro-targeting meant disgruntled drivers, caught in queues, were told ...

More Important Than...

Manning Gottlieb OMD

This is the story of how MG OMD created a truly innovative campaign for Specsavers to help the nation understand the importance of regular eye tests. While eye test avoiders understood that eye tests were important, 14m people weren’t having regular tests because it was just a few steps too far down the to-do list. The insight was that mo...

The Hunger Spotter

Spotify & MediaCom

After years of promoting their message on newsfeeds, TV screens and newspaper pages, this was the first time Snickers and Spotify decided a media innovation was needed to re-ignite the 'You're Not You When You're Hungry' campaign and its great success. Through Spotify’s streaming intelligence (first-party, contextu...

Hiscox The Honeypot Poster Network

Goodstuff

Our innovation was finding a way to feature real cyber-attacks in advertising when one didn’t exist and most readily available hacking data was patchy at best. To solve this problem we took inspiration from the cyber security industry itself. We custom built a honeypot. Honeypot. Noun: a decoy computer system for trapping hackers We setup ser...

Volvo: V40 Prime Now Test Drives

Mindshare UK

Volvo is ‘designed around people’ to make their lives less complicated. We collaborated with Amazon and Volvo to create the first ‘Prime Now Test-Drive with Amazon’ in the UK to bring this promise to life – taking the innovative approach of delivering cars directly to customer’s doors inside 2 hours, overcomi...

Launching Beefeater Pink

Havas Media

Alcohol brands are something we discover rather than choose, so to get a new Strawberry flavoured-gin, Beefeater Pink, adopted by 18-34’s we needed that all important first taste experience. But these are hard to deliver on the scale needed for big sales targets. So we turned to one of the most powerful yet underused modes of comm...

OOPS Media Creativity

Havas Media (alongside VCCP)

Over the last three years, the UK racked up an astonishing £1bn repair bill for cracked phone screens, so when O2 launched free screen repairs with new handset tariffs, it was a pretty big deal. To make an insurance message compelling we needed to create the ‘oh shit’ feeling you get when your screen cracks. We identif...

Sight Loss Break with RNIB and C4

Channel 4

We created in a unique, creative first with 5 brands and the RNIB, showcasing adverts through specific sight loss ‘lenses’. Accessibility for all viewers is hugely important to Channel 4 and we are very proud to have raised awareness of these common eye issues through a unique creative execution, that increased the RNIB&rsqu...

Rammed with Confidence

PHD

How we brought driver confidence to life in media for the launch of Volkswagen's new T-Roc SUV.

Hell-Spot Media

Manning Gottlieb OMD

The perfect moment to persuade drivers to stop travelling by car and start using the train is talking to them when they’re stuck in a tailback. We targeted that moment precisely by tailoring our radio copy to individual radio transmitter. This world first piece of micro-targeting meant disgruntled drivers, caught in queues, were told ...

Project 84

ITV

Media’s most creative work creates change by getting noticed. Project 84 started a dramatic conversation around the taboo of male suicide... on-screen, across the UK, and even in Parliament (and winning 2 Gold Lions at Cannes in the process).

How Creative Media Thinking Changed Attitudes and Behaviours Around Revenge Porn

Republic of Media

With cases of ‘Revenge Porn’ seeing a dramatic rise, this is the story of how we worked with The Scottish Government to deliver the message that non-consensual sharing of intimate images (NCSII) is a crime and that there are serious consequences (up to 5 years in prison). Our biggest challenge was talking to a young audience who wer...

Mars: The Hungry TV Channel

MediaCom

In the Chocolate aisle, salience is king. If you don’t stand out, you’re toast. We’ve been keeping Snickers on UK lips for five years by reminding people that they’re not themselves when they’re hungry. The danger with any problem/solution joke is novelty: we always need new ways to deliver the punchline. We pa...

Project 84

ITV

Great ideas are seldom done in isolation. When the UK finally embraced the taboo of male suicide it took the close collaboration of ITV, CALM, Adam and Eve DDB, street sculptor Mark Jenkins and Harry’s Razors to make it happen.

Old People's Home For Four-Year Olds at Christmas

Manning Gottlieb OMD

Working with Channel 4 and CPL productions we created an AFP formal for broadcast and social channels, Old People’s Home for Four Year Olds at Christmas (OPHF4YO). The show followed a ground-breaking, real life experiment that brought together older people in a residential community with children from a local nursery to see if it woul...

The Foo Fighter Arms – Rock ‘n’ roll ain’t gonna die

the7stars & Columbia Records

For the release of Foo Fighters’ 9th album “Concrete and Gold”, we had to make the rock band feel relevant in a changed UK music landscape dominated by young urban and dance artists. Foo Fighters have always toured with a private pub backstage, a near-mythical place known fondly as ‘the Foo Fighters Arms’. Ever...

Aldi, McCann and ITV: The Signed Break

ITV

Here’s how a media collaboration changed national perceptions of deafness by creating an ‘Everyday Amazing’ signed break in the nation’s best-loved soap (with a little help from an Oscar winner!)

Sight Loss Break with RNIB and C4

Channel 4

We created a unique, creative first with 5 brands and the RNIB, showcasing adverts through specific sight loss ‘lenses’. We achieved a 600% increase in site traffic on the RNIB website by putting the viewers in the front seat of experiencing the conditions that 2 million people in the UK suffer from first-hand. This original pie...

American Airlines: Wi-FLY!

MediaCom

“ I had that geo-fencing in the back of me cab once”. MediaCom underlined American Airlines’ commitment to innovation with a genuine world first: geo-fencing a moving object (London taxis!). It took a year to develop but was worth it: purchase intent grew by 34%.

PayPal Turkey Dash

Havas Media

This paper is not just about a great client, agency and media owner partnership but how it fostered a bigger collaboration between the British public and their favourite charitable causes. Charities rely on cash, especially at Xmas but society is going cashless We needed to create a new way for charities to reach donors and to re-invent the...

More Important Than...

Manning Gottlieb OMD

This is the story of how MG OMD brought a dozen partners together to create what was probably the world’s largest ever reactive campaign for Specsavers to help the nation understand the importance of regular eye tests. While eye test avoiders understood that eye tests were important, 14m people weren’t having regular tests because i...

GIVING MOVEMBER ITS MOJO BACK

Bountiful Cow

The Movember Foundation is a fundraising phenomenon. It had become one of the most iconic and well-supported charities in the UK. By 2017, things had changed, other charities had aped the Movember ‘name a month’ model and fundraising became increasingly radical and engaging (remember the ice-bucket challenge?!). Whilst awareness...

Fox: War For The Planet Of The Apes

Mindshare UK

This is the story of a collaboration between rival broadcasters, ITV and Channel 4, that resulted in them putting aside their differences and asking their viewers to switch sides.

Walkers Win Live on ITV

OMD UK, ITV and Facebook

A ground-breaking partnership with ITV and Facebook that put Walkers crisps center stage every Saturday night

Research

Profit Ability: How making the case for advertising made the case for TV

Thinkbox

Profit Ability: the business case for advertising’ has transformed the conversation about advertising and put it toe to toe in the boardroom with other investments. This unprecedented new study does a powerful, evidence-based job for all forms of advertising, but particularly TV, which emerges as vital to business success. It has ...

PAMCo: A once in a generation chance to turbo charge the Published Media Sector

Publisher's Audience Measurement Company (PAMCo) Ltd

In 2014, the UK publishing industry did some genuine soul searching. The industry currency, NRS, no longer served the commercial needs of users. Our stakeholders at the NMA, PPA and IPA decided to invest in a new joint industry currency, and significantly increased investment to deliver a gold standard currency. Following three ...

The Value of Quality

Newsworks

Newsworks set out to prove that a quality digital environment is more cost-effective for advertisers than the open exchange. A partnership between GroupM UK, Newsworks and Newsworks’ national newspaper stakeholders covered 84 campaigns, over 398 million impressions and 28,549 filtered survey responses. Results show that ads appear...

Getting closer to the Great British public

Newsworks

How do we plan media in an era where disruption reigns, predictions are unreliable and the country is split into groups of people that apparently loathe each other? ‘Getting closer to the Great British Public’ is designed to help media agency strategists and planners get under the skin of what really makes people tick in a period of...

Context Matters

Newsworks and the Association for Online Publishing (AOP)

Newsworks and the Association for Online Publishing (AOP) partnered with Neuro-Insight to examine the impact of context on digital advertising responses. The research measured participants’ brain responses to identical ads placed in different editorial environments, analysing a number of sites in the brain in order to identify and me...

Planning for Profit

Newsworks

Benchmarketing’s meta-analysis of 684 econometric models conducted for clients between 2011 and 2017, shows that brands are losing out on £3 billion of potential campaign profit by underinvesting in newsbrands. In an industry first, Benchmarketing were able to demonstrate that not all digital is equal when it comes to effective ...

Calpol: Using Econometrics to predict the future

UM and Meta Metrics

Client Company: Johnson & Johnson
Brand: Calpol

In 2016, Calpol was flying high - the Kids’ Meds category leader with 33.2% share and healthy growth of +1.1 pts YOY. The combined challenges of increased competition from private label (PL) and parents either trading down, treating less or dropping out of the category altogether...

Tesco: Food Love Stories

MediaCom

Through Tesco’s Food Love Stories (FLS) we set out to change the nation’s view on the brand’s weakest attribute – ‘quality of food’. The pioneering econometric modelling from MediaCom Business Science enabled us to credit FLS as Tesco’s most effective campaign to date, attributing a media driven revenue...

MAKING A BRAVE INVESTMENT AN EASY CHOICE FOR JUST EAT

m/SIX

Just Eat is an online takeaway delivery company with an ambition to create the world’s greatest food community. Despite having market leadership, nearly half of the population were yet to order food online. In 2017, we needed to defend against increasing competition whilst also continuing to hit linear growth targets. We needed to hel...

Econometrics gets personal

Wavemaker

Vodafone UK worked with Wavemaker to use econometric modelling to provide an improved, more personalised customer experience when using Vodafone’s eShop. Econometrics was used to drive multiple testing initiatives focused on personalisation that are yielding a step change in Vodafone’s consumer business results. This data-driven app...

the7stars and Iceland: driving the ‘Power of Frozen’ using econometrics

the7stars

Starting in 2015 we had taken Iceland on an exciting brand renaissance journey with the Power of Frozen. The campaign successfully drove reappraisal of the brand, consideration levels were up and Iceland was enjoying impressive sales figures. Everything was going great. Until, in 2017, we saw that sales were slowing in some stores and r...

Start4Life Breastfeeding Friend

Wavemaker

Start4Life Breastfeeding Friend - Public Health England

England has among the lowest rates of breastfeeding in the world. Only 44% of mums are still breastfeeding after eight weeks and just 1% at six months. Research showed that mothers give up when they can’t get the support they need at the precise moments when breastfeeding is difficult...

FBi

Wavemaker

We found a new way to distill massive amounts of Facebook activity to deliver independent insights about one of the world’s largest media platforms. By focusing on the big picture the insights have been truly actionable.

Fuel the Funnel

Immediate Media, Dennis Publishing, Bauer Media and Haymarket Media Group

Fuel the Funnel is an industry first; four motoring magazine publishers, usually in fierce competition and trying to push each other off schedules, collaborating together for the first time on research to demonstrate the power of the motoring magazine audience, and the powerful influence of motoring magazine advertising on car purchasin...

Mindshare: Speak Easy

Mindshare UK

Voice is an emerging technology, but very little is understood about its impact on brand communications. So, we ran a series of experiments to compare the neurological response to voice interactions compared with text or touch. Brain-imaging headsets monitored respondents’ brain activity – and uncovered the characteristics of vo...

TAPPbot

Wavemaker

Facebook measurement for brand measures is typically caught between a rock of insufficient precision or a hard place of disproportionate cost. We flipped the conventional approach of getting off-platform vendors access to Facebook audiences and instead put the research inside the platform. A fully customised questionnaire to a specific audience and...

Nike: Nothing Beats A Londoner

Mindshare UK

This is a story about how we planned the campaign with the audience, revealing insights about their media behaviour that shaped the media strategy and the development of creative assets.

Lenovo Legion - Listening at Scale

Total Media

The Lenovo Legion range was originally launched from a community of PC gamers and the brand ambition has always been to talk with gamers, in order to develop customer centric products. We wanted to identify the potential communities, the topics of discussion within these communities, and the consumer intent to help steer our positioning...

The Hunger Spotter

Spotify & MediaCom

The Hunger Spotter campaign (from Spotify, Snickers and Mediacom) aimed to use an already-successful marketing strategy, - ‘You’re Not You When You’re Hungry’ - to repurpose a playful message into a successful audio campaign through the help of data. Using Spotify's streaming intelligence (first party data) the t...

80 Days of Argos

Mindshare UK

A data informed campaign from strategy to execution ensured Argos was relevant to each moment of Spring & Summer, proving, in an innovative way that Argos enables consumers to ‘own today.’ A unique blend of Argos sales, search and social data inspired the strategy and informed each one of the 80-creative execution, w...

NHS BT | Blood Donor Sign-ups

Carat UK

The NHS were facing a serious problem: although sign-ups for blood donors were on track, not nearly enough people were actually attending the centres. And, of those that were, we lacked the ethnic diversity necessary for addressing conditions like sickle cell. Carat needed users to take action at a community level. We needed people to k...

HSBC: Predicting Credit Card Switchers with Facebook Data

Mindshare UK

Capturing credit card switchers that don’t yet even know they want to switch, while delivering a minimum 2:1 ROMI is a hard ask. Yet we managed to do that (and more) by developing a targeting strategy that leveraged Facebook data through a rigorous testing framework.

Toyota We Choose Hybrid

m/SIX

In 2017, Toyota’s hybrid moment truly arrived. The VW ‘dieselgate’ scandal created massive uncertainty for a raft of buyers, unsure what kind of powertrain to turn to next. Having engineered hybrids since 1997, and selling 10 million globally, Toyota can now capitalise on their hybrid leadership. Can’t they? ...

Eurostar’s data journey to incremental revenue

iProspect

Team Eurostar, a collaboration of performance specialists across both client and agency, had the ambition of ‘Inspiring real connections’ at the heart of our strategy. Team Eurostar’s belief was that to unlock connections with people, we would have to unlock connections in data. This would allow us to talk to people mo...

Best of the Best

Mike Cooper, PHD

James Wildman, Hearst UK

Tim Pearson, Manning Gottlieb OMD

Naren Patel, Primesight

Jenny Biggam, the7stars

Josh Krichefski, MediaCom UK

David Pemsel, Guardian Media Group

Verica Djurdjevic, PHD

HEARST UK

The media industry is in turmoil and some might view this new world with trepidation. But at Hearst we decided to see the chaos as an opportunity, embracing the change and committing to the principle of positivity, a commitment that guided a complete business transformation.

ITV2's Love Island

ITV & Mindshare UK

The strongest media brands bring value to both audiences and partners alike. The search for romance is never easy but, in a year of record viewing, 11 commercial partners discovered a media and retail paradise in the 2018 Love Island villa!

Ocean's 10

Ocean Outdoor UK Limited

Ocean has had an unbeatable 12 months, thanks to 10 years of brand building, pushing boundaries in technology and innovation and building on the creative potential of out-of-home.

Channel 4's Diversity in Advertising Award

Channel 4

The Diversity in Advertising Award is 4Sales’s commitment to help improve diversity in advertising each year until 2020. Shining a spotlight on a different focus each year, it champions Channel 4’s leadership in diversity & inclusion beyond our editorial output and into the ad breaks, while the £1 million airtime award...

Digital Cinema Media - The Best Seat in Media

Digital Cinema Media

DCM as a media brand has challenged opinions to prove cinema is THE BEST SEAT IN MEDIA, delivering the most receptive audiences, unbeatable impact and longer-lasting sales effects. Over the last year we’ve continued to foster our unique company culture, with all employees undertaking a project to evolve the DCM story. Our new stor...

Twitter UK

Twitter

In June Twitter was described as “the most unlikely comeback in tech history ever”. Clarity, consistency and Twitter’s unique position at the very heart of What’s Happening helped us get there.

The Guardian

The Guardian

We saw an opportunity in 2017 to start the fightback for quality. The continued uncertainty around ad fraud, the YouTube scandal and the revelations around Cambridge Analytica and Facebook, coupled with our staff’s fierce pride in working for the Guardian in a world turned upside down created a defining moment for us. In March 2019...

4 Sales

Channel 4

At 4Sales, we continue to be the market leader in innovation and stand-out creative work, with 5 Campaign and 4 Thinkbox awards (including the Grand Prix) already this year and we’ve submitted a record number of entries into these Media Week awards - and are confident of surpassing our market-beating success in 2017 of 15 award wins. ...

The DCM Sequel

Digital Cinema Media

DCM is the reigning Media Week Sales Team of the Year and we are very proud of this achievement! But the minute filming stopped on 12 October 2017, we were already planning the sequel. To create a sequel to a box office juggernaut, you need to take the first-class elements of the original – an amazing cast, a critically acclaimed ...

ITV Commercial

ITV

As the media industry continued to face uncertainty, ITV decided to walk on the sunny side of the street... by working with competitors, creating new business models and supporting new businesses. Plus, we created positive change across the UK and, as the sun came out, our business and people grew too!

Twitter UK

Twitter

A commitment to creating meaningful partnerships with customers, media partners and our people have been integral to Twitter’s UK success.

Primesight - Sales Team of the Year

Primesight

In the past year Primesight’s growth rocketed by establishing itself as the UK’s No.1 Airport advertising provider, bringing the most advanced multi-functional telecommunications product to market, and becoming the leading OOH media owner for audience coverage across the UK.

MediaCom: Agency of the Year

MediaCom

'People First, Better Results' has been MediaCom’s philosophy for nearly fifteen years. This year, we’ve evolved the meaning of ‘People First’ to put more of a focus on our employees’ mental health. This has helped MediaCom to more 'Better Results', than ever. By concentrating on mental heal...

PHD

Goodstuff: Be Good. Do Good. It’s all Good

Goodstuff

After being honoured with this prestigious and hugely motivating award last year, we now face the almighty challenge of successfully defending our crown… Goodstuff winning Media Week’s Agency of the Year title, and indeed the7Stars winning Campaign’s equivalent accolade, is symptomatic of an industry demanding and emb...

the7stars - leaders of the revolution

the7stars

The industry could do with a good news story. The independents, led by the7stars, are providing just that.

OMD UK

OMD UK

16 months ago at OMD UK, we were at the wrong end of a string of global account losses. Instead of waiting for our fortunes to improve, we put in place a programme of transformation that has delivered us our most successful year ever in OMD UK’s history.

Manning Gottlieb OMD

Client: Manning Gottlieb OMD

Throughout Manning Gottlieb OMD’s 28-year history, we’ve always been seen as the scrappy upstarts – small and nimble as much as smart and creative. And if we’re honest, we’ve tended to think of ourselves like that too. That reputation has stuck with us even as we’ve had year after year of sustained growth...

Ben Jeffries

Influencer

Ben Jeffries is a 22-year-old entrepreneur, specialising in influencer marketing and social media. At just 15 years old, Ben had already set up his first business, Breeze, a clothing company of modest success, born off the back of a slang phrase him and his friends used to throw around. It was a small-time business, but it p...

Hannah Anderson

Media Chain

Hannah is the Director of Media, Creative and Brand Strategy at Media Chain, part of Social Chain Group, one of the world’s most influential social media publishing houses. As part of the three individuals who first started the Manchester-based business, they have now grown to over 200 employees with offices in New York, L...

Kieran Walker

Oath

Kieran graduated from The University of Manchester in 2009, with a BA (Hons) degree in Philosophy. After starting his career with Global Radio, Kieran joined Microsoft in September 2014 as an Agency Lead, before transferring to AOL as part of the large digital display partnership between the two companies. In his current role, Kiera...

Amy Zwirn

Telegraph Media Group

Wake up, school run, gym, clean, cook, repeat.

Jenny Douglass

Primesight

A METEORIC RISE DESTINED TO REACH THE TOP.

Rob Griffiths

Spotify

Rob has just clocked his fourth year at Spotify and in that time has risen through four promotions; from Sales Planner to Client Services Executive, Client Services Manager and most recently in January to Senior Client Services Manager. When he’s not with his clients or behind his desk working on their latest exciting campaign with Spotif...

Tom Kirkham

OMD UK

Tom Kirkham, Digital Connections Associate Director, OMD UK

Sophie Strong- Journey Activation Director, Wavemaker

Wavemaker

I am a Journey Activation Director working across Wavemaker’s flagship client, Vodafone.

Fran Blair

MediaCom

I have worked in media for 7 years; half of that time as an OOH Planner at Posterscope and for the remainder as a Communications Planner at MediaCom, making me a fully rounded media professional as I strive to join up insight and executional thinking. I believe I am already making my mark on media, having worked across every sector having c...

Anna-Lee Bridgstock

Wunderman

At just 29, Anna-Lee has held leadership and mentoring roles in Australia, Germany & the UK. Here begins yet another story of an arts graduate “accidentally” falling into the industry, having started as a confused 20-year-old in an admin role. After four years progressing in media analyst roles, she found herself she...

David Bielenberg

Manning Gottlieb OMD

Client Account Director at Manning Gottlieb OMD, an all round superstar who has been intrinsic to the biggest account win in Manning Gottlieb OMD's history.

Lucy Markham

Bountiful Cow

If someone told 16-year-old Lucy within ten years she’d be in her dream job, winning awards, published and featuring on TV she’d have said ‘pigs might fly’. With a little luck and a lot of graft she’s done it. Hustling into agency grad schemes, she landed a TV buyer role at Havas. After two years at the coa...

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