Shortlist
Agency
Camelot - #iamteamGB
Vizeum
Client: Camelot
Following a series of game changes positive sentiment towards the National Lottery had slipped significantly. We needed to do something impactful to r...
Helping London move freely
the7stars
Client: mytaxi
In Spring 2017, Black Cab app mytaxi (formerly Hailo) was launched in the UK. With virtually 0% awareness vs. 90% for the market leader &nda...
How Ed Sheeran broke records...and the charts
the7stars
Client: Atlantic Records
After spending a full 12 months away from the spotlight no fan had heard anything from Ed Sheeran. He’d not only not released any new music,...
On Demand Advertising
Manning Gottlieb OMD
Client: John Lewis
Thanks to John Lewis, the British public now consume Christmas ads like entertainment, so why not release 2016’s blockbuster AS entertai...
The Loneliness Index
Manning Gottlieb OMD
Client: Age UK
When was the last time you spoke to someone? A minute ago? An hour? How about a week ago? It’s a shocking truth that over a million older peo...
Tommy's - Break the Silence
Mindshare UK
Client: Tommy's
We used data to identify and hijack the UK’s most-popular soap and celebrity news headlines; putting Tommy’s, at the heart of British ...
Anti-Pollution Posters
Maxus, Pretty Green, JCDecaux
Client: The Body Shop
The 2016/17 brief from The Body Shop (TBS) had one big problem at its core; TBS simply wasn’t connecting to a younger audience. So to drive sale...
Arla: Sky-rocketing snack-sales, the Mobile-First way.
Fetch & Carat
Client: Arla
What TV? The protein-loaded ad campaign which punches well above its muscle-weight. By curating of a well-defined target group and utilizing geo-l...
Continuity Bat
DRUM
Client: Warner Bros.
The story of how LEGO Batman became a self-appointed member of Channel 4’s continuity team for four days in the run up to the release of his fir...
Live from Inside the Human Body
MediaCom
Client: Cancer Research UK
There have been many live adverts before. But never live from inside the human body. On 18th January 2017, Cancer Research UK broadcast a colon...
Marie Curie: The Extra Hour
UM London, Rapport, Saatchi & Saatchi
Client: Marie Curie
Marie Curie offers end-of-life care to terminally ill people and their families across the country. It's a vital service, but under 40% of peo...
O2 Coded
Forward Media
Client: O2
O2: Coded We ripped up the blueprint on how to approach a handset launch. Instead of thinking in a formulaic way and using glossy shots, bold c...
Two minute tales
Client: Colgate
In 2016, Colgate relaunched their Smiles toothpastes to challenge the kids toothpaste market leader. To catapult Colgate into the forefront of fam...
Yorkshire Tea - Gruffalo and the Vanishing Wood
Client: Yorkshire Tea
In 2015 Yorkshire Tea, alongside The Woodland Trust, pledged to plant 1 million trees over 5 years. In previous years, activity was limite...
Fill Up with Britain's No.1 Performance Fuel
MediaCom
Client: Shell
Most drivers don’t care where they get petrol from, they just want somewhere not too far out of their way. So Shell took over the Waze app&#...Helping London move freely
the7stars
Client: mytaxi
In Spring 2017, Black Cab app mytaxi (formerly Hailo) was launched in the UK. With virtually 0% awareness vs. 90% for the market leader &nda...
On-Demand Advertising
Sky/adam&eveDDB
Client: Manning Gottlieb OMD, John Lewis
Thanks to John Lewis, the British public now consume Christmas ads like entertainment, so why not release 2016’s blockbuster AS entertai...
San Miguel Rich List
OMD UK, Pablo London, Clifford French
Client: Carlsberg
Facing a declining lager category and a flooded market, San Miguel needed to reconnect with young drinkers. This audience is motivated by seeing a...
Tap to Flow
MediaCom
Client: Suntory
It's easy to say Lucozade Energy can make your day better, but it’s much better to demonstrate it. With a first of its kind partne...
Very - A Very Dynamic Black Friday
Vizeum
Client: Very.co.uk
On the busiest digital retail day of the year, Black Friday, Very took a counter-intuitive path to success: we ignored the bunfight in digital...
Batman Barges In
PHD UK
Client: Warner Bros.
How LEGO Batman barged in across a series of media partnerships to give the UK his unique perspective on life AND deliver UK box office success for hi...
Paralympics
OMD UK and 4creative
Client: Channel 4
We created Channel 4’s most accessible campaign ever for the coverage of the 2016 Rio Paralympics, smashing their viewing targets and changi...
The Greatest Gift
PHD UK
Client: Sainsbury's
How we used media to celebrate quality time spent together at Christmas and helped raise £500k for Great Ormond Street Hospital.The Loneliness Index
Manning Gottlieb OMD
Client: Age UK
When was the last time you spoke to someone? A minute ago? An hour? How about a week ago? It’s a shocking truth that over a million older peo...
This Girl Can Phenomenal Women
MediaCom, Spotify, FCB Inferno, Carat
Client: Sport England
In 2015, This Girl Can used amazing creative to inspire women to take up sport. It was incredibly loved, but in 2017 we needed built on positi...
Best Day of My Life
MediaCom
Client: Shell
We transformed a generation’s opinion of energy providers through an unmissable, global entertainment event, with innovative energy solu...
Cîroc on Arrival
Carat UK
Client: Diageo: Cîroc
If Cîroc was to grow and realise its ambition it needed a communications approach that would maximise the potential of its pan-European budget t...
Deutsche Telekom Lenz
MediaCom
Client: Deutsche Telekom
People only care about mobile network providers when their phone doesn’t work. So we made young Europeans care about Deutsche Telekom by turning...
Don't Mind if I Baileys
Carat UK, Tasty
Client: Diageo: Baileys
Set against the backdrop of the must-win festive season, Baileys needed to reconnect with modern drinkers in the key markets of UK, Germany...
Re-wiring Expedia's international programmatic strategy
Infectious Media
Client: Expedia
Traditionally, global brands have needed a global media agency with local offices to buy media in each market. However, having lots of local o...
Singing our Way to the Top of the Box Office
MediaCom
Client: Universal Pictures
Imagine launching a brand new animated movie. At Christmas. Against a Disney animation. And a new Star Wars fi lm. We did just that, and opened as...
Agency of the year
the7stars
In a year when media was dragged through the mud, some of the biggest clients in the world cast aspersions upon the craft that we hold dear and ou...
An Outstanding Year for Manning Gottlieb OMD
Manning Gottlieb OMD
This is the story of an outstanding year for Manning Gottlieb OMD in what has been a tough year for the media industry on the whole. We’ve focus...
MEC UK
MEC UK
Last year was MEC UK's most successful year ever. In terms of client growth, retention and winning awards. Our internal ‘Always...
MediaCom's Agency of the Year
MediaCom
MediaCom 2017: against a landscape of disruption, our biggest loss has driven us to our greatest year.
PHD
PHD UK
A very successful year on the back of a very successful year.
The year Goodstuff turned 100
Goodstuff
100% Independent. £100m Billings. 100% Profit increase. 100 Goodstuffers. 100% More creativity. 100% Chuffed. The year Goodstu...Media Owner
EA and GameSpot: Launch of Battlefields 1
CBS Interactive
For the launch of its new flagship game, Battlefield 1, EA needed a commercial partnership that would get gamers excited about its features an...
Global & The launch of Strongbow Cloudy Apple on Radio X
Publicis Media, Heineken
Client: Heineken
How do you launch the freshest, newest cider on the market when there simply aren’t any pubs fresh or new enough for the job? Simple. You op...
Global and Mills & Boon - Immersive erotica for the ears.
Global Media & Entertainment
Client: Harper Collins
To launch A Royal Vow of Convenience, the latest book from Romantic fiction publisher Mills & Boon, Global produced a first-of-its-kind 3D...
Hijacking Browsing Time
Channel 4, Mediacom, Stink Digital, Sassy, Fresh One, Studio Canal, Monkey Kingdom, Fundog pictures, Full Fat TV & BBC
Client: Pinterest
Pinterest wanted more than just a TV campaign; they wanted a targeted partnership that offered longevity. Audience research showed Channel 4 was not o...
ITV and The National Lottery: I Am Team GB
ITV
Client: The National Lottery
Here’s how ITV helped the National Lottery share its Olympic story with the nation (and helped the nation fight the flab at the same time). As l...
Not just another programmatic award entry: campaigning to fix a defective ad model
The Guardian
Imagine paying £100 to buy a pair of shoes online. Now imagine paying another £150 for postage and packaging. That is the state o...
Superhumans Wanted!
Channel 4
Client: Maltesers & over 60 other brands entered
With the Year of Disability and the Rio Paralympic games as our inspiration, we decided it was time to address the under-representation of disabil...
Global and Mills & Boon - Immersive erotica for the ears.
Global Media & Entertainment
Client: Harper Collins
To launch A Royal Vow of Convenience, the latest book from Romantic fiction publisher Mills & Boon, Global produced a first-of-its-kind 3D...
Live From Inside The Human Body, with Cancer Research UK
Channel 4, Mediacom, Anomaly
Client: Cancer Research UK
How do you demonstrate the real-life immediacy of Cancer care to the UK public through a TV partnership? You show them something live and you put them...
Publisher’s 360 "UOKM8?" content brings honest mental health discussion to youth community
LADbible
A 360-content driven socially conscious campaign to drive the conversation around mental health amongst young people. Reaching over 36 million and dri...
The world's first Twitter campaign powered by hearts.
Client: British Heart Foundation
To raise awareness for CPR training, we created the world's first Twitter campaign powered by hearts.
Twitch and Star Trek Beyond
Twitch, MEC
Client: Paramount Pictures
Beaming three influencers into space for a film release is arguably an ambitious idea. That’s precisely what Twitch did on a live stream for Sta...
Xbox: Forza Horizon 3 4DX
DCM, Empower Media (Carat), McCann London, CRAFT, Cineworld, CJ 4DPLEX
Client: Xbox
Cinema takes advertising to a whole new dimension – 4DX technology added ‘real life’ special effects to make the most epic multi-sen...
Batman Saves C4 Continuity
Channel 4, PHD, Drum
Client: Warner Bros Pictures
Channel 4 conceived a first-of-their-kind advertising partnership, to promote the release of Lego Batman Movie where Lego Batman provided ‘a...
Facebook & Amazon Prime Video UK
Client: Amazon Prime Video UK
Following a successful first season of the cyber-conspiracy thriller Mr. Robot, Amazon Prime turned to Facebook to launch Season 2. Working clo...Global & The launch of Strongbow Cloudy Apple on Radio X
Publicis Media, Heineken
Client: Heineken
How do you launch the freshest, newest cider on the market when there simply aren’t any pubs fresh or new enough for the job? Simp...
Oykos Island Escape Campaign
Northern & Shell, MEC Wavemaker
Client: Danone
Danone wanted to build on the fun tone of its previous campaigns and decided to make the fictional Oykos Island real by giving consumers the chance to...
Sainsbury’s Transform Channel 4’s Goggleboxers for Christmas Launch
Channel 4, PHD, AMV BBDO, Passion, Studio Lambert
Client: Sainsbury's
Sainsbury’s Christmas adverts had become one of the most hotly anticipated advertising releases of the year, creating real cut through for t...
A very special Christmas Launch with C4 and M&S
Channel 4, Mindshare, The Outfit
Client: M&S
In 2016, M&S produced an epic, emotional Christmas ad in a bid to capture the hearts, minds and consideration of the British public. T...ITV and The National Lottery: I Am Team GB
ITV
Client: The National Lottery
Here’s how a TV business – without any Olympic accreditation whatsoever – helped The National Lottery create the biggest participati...
LIDL Surprises, Mail Advertising & METRO
Starcom
Client: Lidl
Lidl presented Mail Advertising and METRO with multiple challenges; To change consumer perceptions, to educate consumers in particular young ...Superhumans Wanted!
Channel 4
Client: Maltesers & over 60 other brands entered
With the Year of Disability and the Rio Paralympic games as our inspiration, we decided it was time to address the under-representation of disabil...
Challenger brand steps out of the shadows to make an impression
Client: Primesight
‘Make an Impression’ was the Primesight mantra for everything we’ve achieved in the last 12 months – this was the platform upo...
Digital Cinema Media: Media Brand of the Year
Client: UK media agencies
In November 2015, Digital Cinema Media (DCM) launched Building Box Office Brands (dcm.co.uk/why-cinema) as part of its long term multi-milllion po...
ESI Media: Changing Perceptions
Client: n/a
“You guys are the Evening Standard, right?” Wrong…we’re so much more! We had a challenge - we needed to re-inspire and...
Global, The Media and Entertainment Group
n/a
Client: n/a
It’s been a big year for Global. Commercially, the company has had its best year ever and audience reach is now over 30m. But that...
Instagram: Media Brand of the Year
Client: Instagram
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VICE Media
Client: VICE
Few companies in recent memory have so vastly impacted the media sphere like VICE. Evolving from a free, small-scale punk magazine in Canada to a ...
4 Sales - Sales Team of the Year
4 Sales
Client: Channel 4
At 4 Sales, we’ve had another great year - we generated our third year in a row of record revenues for Channel 4 (2016 revenues up 3% in a f...
A phenomenal 12 months
Client: Primesight
Primesight has had a phenomenal 12 months; we’ve created a clear market position becoming #1 for Billboards, #1 for Airports and #1 for UK O...
Acast: Our Story
Client: Acast
Acast have effectively launched podcasts, one of the fastest growing mediums, commercially in the UK over the past 2.5 years. In this ent...
Clear Channel UK - Sales Team of the Year
Client: Clear Channel UK
In January 2016, we'd lost a contract worth 19% of our gross revenue. 18 months later we've achieved the best H1 sales results Clear ...
Digital Cinema Media: Sales Team of the Year
Client: UK media agencies
DCM smashes Box Office Records with a critically acclaimed director, award-winning script, star-studded cast and phenomenal technical support....
ESI Media: Not Your Average Commercial Team
Client: n/a
We've had a makeover, changed our focus, laid down strong foundations and won awards in the process.Owners and Agency
ACT: Action Counters Terrorism
MediaCom
Client: National Counter Terrorism Policing HQ
The terrorist threat in the UK has now been at ‘severe’ since late 2014. Tragically, 2017 has seen four terrorist attacks. ...Global and Mills & Boon - Immersive erotica for the ears.
Client: Harper Collins
To launch A Royal Vow of Convenience, the latest book from Romantic fiction publisher Mills & Boon, Global produced a first-of-its-kind 3D...How Ed Sheeran broke records...and the charts
the7stars
Client: Atlantic Records
After spending a full 12 months away from the spotlight no fan had heard anything from Ed Sheeran. He’d not only not released any new music,...
The world’s first audio personalised advert…now that’s scary!
Channel 4, Mindshare, Freewheel, Innovid
Client: 20th Century Fox
Our big idea was to create the world’s first broadcast advert that used audio named personalisation to grab viewers’ attention like never ...This Girl Can Phenomenal Women
MediaCom, Spotify, FCB Inferno, Carat
Client: Sport England
By identifying lapsed exercisers and creating a virtual training buddy, we transformed audio from creative support to campaign star for This Girl ...
BEATS: #BeHeard: AJ Fight of the Century
Havas Media, Sky Media, Anomaly, PMG, Laundry Service
Client: Beats by Dre
Beats’ winning formula of Sports + Music is a unique marketing approach in the headphone category, allowing the brand to #BeHeard. To gain e...
Britain's Next Top Model, The Front Row
Arena Media
Client: A&E Networks, Britain's Next Top Model
Britain’s Next Top Model (BNTM) is one of Lifetime’s flagship shows. In its 11th season, A&E Networks needed a fresh approach to b...Continuity Bat
DRUM, CHANNEL 4, PHD
Client: Warner Bros.
The story of how LEGO Batman became a self-appointed member of Channel 4’s continuity team for four days in the run up to the release of his fir...
Doors of Thrones
Publicis, Facebook, Instagram + Twitter
Client: Tourism Ireland
Game of Thrones has been filmed on location in Northern Ireland for 6 years.In January 2016, The Dark Hedges - a major Game of Thrones filming loc...
Eat the Week
the7stars
Client: Iceland
Mums are important. For Iceland, they make up large proportion of their customer base. Given they make grocery purchases for multiple members o...
The Power of One x The Power of Many
Drum/Indy 8
Client: Manning Gottlieb OMD, Age UK
When was the last time you spoke to someone? A minute ago? An hour? How about a week ago? It’s a shocking truth that over a million older peo...
#SuzukiSaturdays
the7stars
Client: Suzuki Cars
Our challenge has always been how we can distinguish Suzuki within a cluttered and competitive market, and any direction we take will ultimately b...
Christmas is for Sharing
PHD UK
Client: Sainsburys
This is the story of how Sainsbury’s ‘Christmas is for Sharing’ strategy delivered a strong ROI across a three year period. Wit...
Ending the Silence
adam&eveDDB/Drum
Client: Manning Gottlieb OMD, Age UK
When was the last time you spoke to someone? A minute ago? An hour? How about a week ago? Across the UK more than half a million older people regul...
Missing Type
MediaCom
Client: NHS Blood & Transplant
In 2015, with new donors down 40% over the past decade, England was faced with a blood donation crisis. We highlighted this urgent need by get...
Snickers You're Not You When You're Hungry
MediaCom
Client: Mars
When you get a brand platform right the whole world becomes an ideas department on your behalf. For 5 years every media channel and millions of everyd...
Stoptober
Client: Public Health England
Smoking kills more people in England than any other cause of preventable death. Worryingly in 2012, the number of people quitting had reduced ever...
Good Food for Every Mood
Carat
Client: Philladelphia
Philadelphia is a much-loved brand with mass appeal. However, it is a product that can appear old fashioned. To grow, it needed a new approach...
Hotels.com - Please Skip our Ad
m/SIX
Client: Hotels.com
Hotels.com hugely value the benefits of an online VOD catch-up environment and wanted to push the boundaries in a new and innovative way. Having capit...
Humans Series 2
OMD UK, 4creative and Facebook
Client: Channel 4
To launch the second series of Humans, Channel 4’s highest rating UK originated drama launch of all time, we created an almighty product...Live from Inside the Human Body
MediaCom
Client: Cancer Research UK
There have been many live adverts before. But never live from inside the human body. On 18th January 2017, Cancer Research UK broadcast a colon...On-Demand Advertising
Sky/adam&eveDDB
Client: Manning Gottlieb OMD, John Lewis
Thanks to John Lewis, the British public now consume Christmas ads like entertainment, so why not release 2016’s blockbuster AS entertai...The world's first Twitter campaign powered by hearts.
Client: British Heart Foundation
To raise awareness for CPR training, we created the world's first Twitter campaign powered by hearts.The world’s first audio personalised advert…now that’s scary!
Channel 4, Mindshare, Innovid, Freewheel
Client: 20th Century Fox
Following the world’s first personalised video campaigns such as Cannes Lion winner ‘Share a Coke’ where C4 targeted its 15m registe...Continuity Bat
Channel 4, PHD, Drum
Client: Warner Bros Pictures
The story of how LEGO Batman became a self-appointed member of Channel 4’s continuity team for four days in the run up to the release of his fir...ITV and The National Lottery: I Am Team GB
ITV
Client: The National Lottery
If creativity is about taking risks and doing things differently... then here’s the tale of a TV business that created the biggest one-day parti...Paralympics
OMD UK and 4creative
Client: Channel 4
We created Channel 4’s most accessible campaign ever for the coverage of the 2016 Rio Paralympics, smashing their viewing targets and changi...Continuity Bat
PHD UK, DRUM, CHANNEL 4
Client: PHD UK, DRUM, CHANNEL 4, Warner Bros.
The story of how LEGO Batman became a self-appointed member of Channel 4’s continuity team for four days in the run up to the release of his fir...Fill Up with Britain's No.1 Performance Fuel
MediaCom & Waze
Client: Shell
Most drivers don’t care where they get petrol from, they just want somewhere not too far out of their way. So Shell took over the Waze app&#...Live from Inside the Human Body
MediaCom, Channel 4, Facebook, Anomaly
Client: Cancer Research UK
There have been many live adverts before. But never live from inside the human body. On 18th January 2017, Cancer Research UK broadcast a colon...Marie Curie: The Extra Hour
UM London, Rapport, Saatchi & Saatchi
Client: Marie Curie
Marie Curie offers end-of-life care to terminally ill people and their families across the country. It's a vital service, but under 40% of peo...
The most accessible break ever!
Channel 4, Dentsu Aegis, Havas, MediaCom, Starcom, ZenithOptimedia, 4Creative
Client: British Gas, Nationwide, O2, Allianz, Mars, Flash, Samsung
We partnered with seven advertisers (Allianz Insurance, British Gas, Flash, Maltesers, Nationwide, O2 and Samsung) to deliver the ...
Veterans' Gateway
VCCP Media
Client: Royal British Legion
When leaving the Armed Forces, ex-service personnel can face a variety of challenges adjusting to ‘civvy street’. Many struggle to get...
Getting Gogglebox Animated about Sainsbury’s Christmas Food
CHANNEL 4, PHD UK
Client: Sainsbury's
How we transported the stars of Gogglebox into Sainsbury’s animated Christmas world with a unique content partnership to promote the supermarket...Global & The launch of Strongbow Cloudy Apple on Radio X
Heineken, Publicis Media
Client: Heineken
How do you launch the freshest, newest cider on the market when there simply aren’t any pubs fresh or new enough for the job? Simp...ITV and The National Lottery: I Am Team GB
ITV, Vizeum
Client: The National Lottery
This is a story of mass collaboration: ITV, The National Lottery, the British Olympic Association, UK Sport, Join In UK and 2,624 ...San Miguel Rich List
OMD UK, Pablo London, Clifford French
Client: Carlsberg
Facing a declining lager category and a flooded market, San Miguel needed to reconnect with young drinkers. This audience is motivated by seeing a...
Team work makes the dream work
MEC UK
Client: Freeview
The way Freeview is funded means that marketing is limited to spot advertising on C4 and ITV. Competitors use the full range of touchpoints to influen...Research
Getting Vocal
d.fferento/ogy
Client: Radiocentre
Executive summary “Before I open my eyes I’m talking to Alexa. Alarm off. Radio on. What’s the weather today?” In just a fe...
IMPACT: Measuring the ROI of offline sales
Aimia, i2c, MTM
Client: IAB UK
Digital has always enjoyed a relatively high level of accountability. As soon as advertisers could tag online checkout pages they were able to tie sal...
Newsbrand effectiveness - the evidence
Benchmarketing, Peter Field consulting, BDRC Continental
Client: Newsworks
Newsworks used meta-analysis and original research to establish that, in the modern multi-media landscape, newsbrands are incredibly effective...
Radio: The Brand Multiplier
d.fferento/ogy
Client: Radiocentre
Until being voted the best medium for building brand fame at this year’s Media 360, commercial radio has typically been typecast as short-te...
Short-termism risk long term advertising effectiveness
Magnetic
Client: Enders
Magnetic’s challenge was to deliver effectiveness research that would change attitudes and ultimately behaviour, with investment in many est...
Who won Black Friday?/ Who won Christmas?
Lumen
Client: Newsworks
Attention is a scarce commodity in today’s media environment of 24/7 consumption, multi-screening, multi-tasking and multi-platform. Add...
c2c econometrics
Client: c2c
Econometrics can provide incredible insight however this insight only has value if its applied to the marketing mix. This is exactly what c2c have don...
DFS Econometrics
MediaCom
Client: DFS
Econometrics has been at the heart of DFS media planning over the last 6 years, helping to answer big business questions, inform decision-maki...
Domino's Greatness Econometrics
Arena Media
Client: Domino's Pizza Group UK
A host of competitors had copied Domino’s marketing model over the years so when our dominance of the category waned, we decided to change t...
How to build the big picture from small insights
MediaCom
Client: Moonpig
Moonpig are an e-commerce advertiser, they’re really good at short-term response effectiveness. They live and breathe in the “now&rdqu...
Tesco Mobile Econometrics
MediaCom
Client: Tesco Mobile
Tesco Mobile’s trade focussed print ads weren’t delivering cost effectively and money as they used to. But MediaCom weren’t ready to...
AV Fusion - not all impacts are created equal
Client: NA
Technology has changed everything in AV, but the industry’s approach to planning hasn’t. Measuring the incremental reach delivered ...
Hive Alpha
Client: Trinity Mirror
We’ve built a proprietary tool that enables us to explore content trends beyond obvious analytics – enabling our branded content (Inventio...
Podcasting: Niche no more
Client: the7stars
The audio landscape has been undergoing consistent change with the advancement of technology. The combination of new formats, devices and re...
Shh don't mention the iPhone 7
Client: Vodafone
To achieve stand out during the launch of a new iPhone, Vodafone took the unprecedented decision not to mention the iPhone, or Apple, in t...
Very - Very Exclusive Launch: Outsmarting the old guard with a killer insight
Vizeum
Client: Very.co.uk
It turns out Tuesdays are the new Saturdays. More than 10 years after ASOS introduced free returns, the way we buy fashion has changed; no longer ...
#BecauseYum
Carat
Client: Kellogg's
In 2015, only 4% of all ready-to-eat cereal was claimed to be eaten outside of breakfast time in the UK. Kellogg’s ambition is to double thi...Helping London move freely
the7stars
Client: mytaxi
In Spring 2017, Black Cab app mytaxi (formerly Hailo) was launched in the UK. With virtually 0% awareness vs. 90% for the market leader &nda...
Paint Pro's - dynamic colour matching
Client: B&Q
B&Q wanted to raise awareness of its unique, superior colour matching product Valspar, while overcoming negative perceptions about less ac...
See What's Happening
PHD UK
Client: Twitter
How we used data to create a real-time media approach that reacted to the news as fast as Twitter does.
This Girl Can Phenomenal Women
MediaCom, Spotify, FCB Inferno, Carat
Client: Sport England
By identifying lapsed exercisers and creating a virtual training buddy, we transformed audio from creative support to campaign star for This Girl ...Best of the Best
No-one Should Have No-One
Manning Gottlieb for Age UK
The award for Modal Britain's Best looks at how Modal Britain, the modern mass market, view brands and advertising campaigns. It is a...
Akama Ediomi-Davies, Head Of Brand Performance, AOL UK
Client: Oath
Akama is one of the best talents in the media industry today. Akama has had a meteoric rise since he joined AOL in September 2013 as an Account Manage...
Ciara Palmer (Facebook) - Rising Star
Client: Facebook
Since being shortlisted for the Rising Star award in 2016, I’ve had a big year with lots of success and changes. The biggest call out would ...
Digital Cinema Media: Rising Star - Anastasia Takis
Client: UK media agencies, cinema exhibitors and clients
The past 10 years in media have been an incredible journey. From sponsorship assistant to sales exec, to marketing manager, to setting up DCM&...
Jamie Doubleday: Getting the ball rolling on the Guardian's sport proposition
The Guardian
In a declining market I have worked tirelessly to build up the Guardian’s sport credentials, taking our under appreciated proposition to mar...
Andrew Darby
Manning Gottlieb OMD
Andrew is Client Business Director at Manning Gottlieb OMD, responsible for delivering leadership, award winning media planning and excellence...
Becci Dive
PHD UK
Award-winning media planner at PHD. Aspiring Bee Keeper
Crissy Sealy
Client: NA
Crissy Sealy Team Red Business Director, MEC UK
Guy Vernon
Client: NA
Guy Vernon Team Red Account Director, MEC UKITV and The National Lottery: I Am Team GB
ITV
Client: The National Lottery
Congratulations to all our winners tonight - view the winners' stories here https://t.co/adp43Hg6BE . A final big t… https://t.co/7KjJlxemsn
The Media Week 2018 Grand Prix winner of the night is… @itv for Project 84 #MediaWeekAwards
Up next is the final award of the night - the Media Week 2018 Grand Prix award, sponsored by @ClearChannelUK #MediaWeekAwards