Omnicom-owned Manning Gottlieb OMD experienced a record-breaking 2018, with major highlights including winning the UK Government’s account and retaining the Specsavers account, in a competitive pitch involving 13 other agencies.
The agency ended 2018 on another high - counting 500 staff, making it by far the biggest agency in Omnicom Media Group. Its billings in the last year have also experienced a meteoric rise, while profits have been healthy too, marking the agency’s most successful period to date. The agency has also grown organically by selling additional services, including social content, marketing technology and analytics to existing clients.
Much of the agency’s success has been down to its investment in internal talent, succession planning and a stable management team, with chief executive Tim Pearson having been at the agency for more than 20 years. In June this year, Pearson was promoted to an expanded role as chief executive of OMD Group UK.
Campaigns of note in the last year include John Lewis & Partners and Waitrose & Partners’ Christmas campaigns and Uber Eats x Love Island. Testament to the agency’s stellar performance has been the number of awards won in the last year, including being named Campaign’s Media Agency of the Year 2018.