2019 Media Owner - Media Brand of the Year

Hearst UK: Country Living

Lifestyle and home magazine Country Living continues to attract a significant number of readers, reflecting society’s desire for a greener and calmer world. The brand invested in digital across 2018-2019, recognising the medium as the fastest and most consistent way to reach its audience. Countryliving.com/uk increased unique users year-on-year, while the number of Instagram followers grew significantly too. 
Brand extensions reach across many touchpoints, including licensed products in partnership with brands, such as furniture with DFS, flooring with Carpetright and flowers with Interflora, as well as television shows. Farmer Wants a Wife is now aired in 18 countries and Love in the Countryside, shown on BBC2, has amassed more than one million viewers since its debut, with the show returning for a second series in 2019.
Country Living Fairs, which regularly attract large numbers, invited readers to take part in the event for the first time, when they were invited to apply for a free market stall for the 2018-2019 Fair. 
The brand recently launched its most ambitious venture yet, the Country Living hotels in Bath and Harrogate, offering visitors a premium hospitality setting. The brand continues to influence readers’ lives across many platforms, change perceptions and create new business opportunities for its many partners. 

Finalists
ITV
Reach
Evening Standard, ESI Media 
Channel 4
Twitter
Digital Cinema Media
 

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