Mihir Haria-Shah joined Total Media in 2016 as broadcast account director, and was promoted to his current role as head of broadcast after just two years. In that time, he has helped to significantly grow the agency’s broadcast billings, encouraging clients who are new to the medium to spend on broadcast for the first time as well as persuading others to revisit television.
He has also played an instrumental part in new business pitches, which has seen Total Media secure wins including TikTok, Fresh Pet and Icon in the first five months of 2019.
His in-depth knowledge of the television market has also been impressive, helping to increase the efficiency of campaigns as well as leading to appearances on Sky News, discussing topics such as Apple TV. Haria-Shah has also provided commentary for a number of pieces across a range of business titles and has also featured on a panel discussion at the New Video Frontiers conference. Haria-Shah says he is looking to increase his profile over the coming year and cement his reputation within the industry as an expert in thought leadership on the future of television, while contributing to the growth of Total Media.
Laura Collins, senior director, digital delivery, Merkle
Aaron Haynes, strategy partner, Vizeum UK
Flora Williams, connections planning business director, OMD UK
Jamie Callaghan, connections planning, associate director, OMD UK
Harry Darlington, strategist, OMD UK