80 Days of Argos

Mindshare UK


The ‘80 Days of Argos’ campaign was data driven from strategy all the way through to execution - helping convince customers that Argos ‘owns today’ with its same day delivery service. We used a unique blend of Argos sales, search and social data to inspire and inform each one of the 80 unique ten-second films (one shown each day). An industry-leading data partnership between Sky and Argos drove the meticulous day-by-day media buying and optimisation of the campaign. And by combining this with data-informed product selections that we knew customers desired and could get delivered that day, we landed same day delivery and ‘owned today.’

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