80 Days of Argos

Mindshare UK


A data informed campaign from strategy to execution ensured Argos was relevant to each moment of Spring & Summer, proving, in an innovative way that Argos enables consumers to ‘own today.’ A unique blend of Argos sales, search and social data inspired the strategy and informed each one of the 80-creative execution, while an industry-leading data partnership between Sky and Argos informed the meticulous day-by-day buying and optimisation of the campaign, a first of its kind.

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