"Alexa...Send Me A Diet Coke"

MediaCom / The Coca-Cola Company

 

In today’s tough retail climate, identifying new routes to reach and engage customers is crucial to unlocking growth for brands. By developing a piece of revolutionary sampling technology and coupling it with intelligent FMCG planning, we transformed sampling through the activation of voice. Supercharging Coca-Cola’s AV activity to create the world’s first TV-activated voice sampling campaign, we delivered 400,000 cans to the heart of the nation’s homes.

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