c2c econometrics

Econometrics can provide incredible insight however this insight only has value if its applied to the marketing mix. This is exactly what c2c have done. Through embedding econometrics at the heart of their evaluation framework and their planning process we have been able to identify efficiencies in the whole marketing mix from media weights and phasing through to how the ads themselves are developed to maximise ROI. The results of placing econometrics at the heart of our planning have been transformative.

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