eBay: Closing the Gap- From Commerce to Culture

MediaCom / eBay


eBay was using traditional digital advertising, but facing lower brand consideration than e-commerce goliaths like Amazon, who used broadcast channels. To close the gap, eBay used long-term broadcast partnerships to raise awareness and re-establish our position as a site which reflects cultural trends… because whatever happens in UK life can be found, bought and sold on eBay. Results? We closed our awareness gap with Amazon to 1% despite half the spend.

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