Coors Light Rap Battle: That's COLD


Coors Light Rap Battle: That's COLD, Channel 4 / Zenith & Molson Coors
A story of how we helped Coors Light achieve a massive 7.2% sales growth through a comedic and innovative partnership with Channel 4 comedy. Using rap, humour and interactivity to harness the coldest comedic burns resulting in an additional 1.1 million potential consumers for Coors Light.