In November 2015, Digital Cinema Media (DCM) launched Building Box Office Brands (dcm.co.uk/why-cinema) as part of its long term multi-milllion pound investment to help advertisers and agencies understand the real value of cinema. This annual report has revealed that cinema delivers unbeatable contributions across four of the five key metrics. The five key brand-building metrics of Salience, Love, Difference, Consideration and Recommendation are used by our partners, Kantar Millward Brown, as indicators of real brand growth and value. In 2016, DCM also partnered with Benchmarketing, the highly respected econometrics consultancy, to understand how cinema delivers return on investment (ROI) for advertisers.
We have applied the same strict brand and ROI principles to DCM to help us build our very own Box Office Media Brand that has driven a record-breaking market performance and resulted in cinema being named one of Campaign’s top three mediums of the year in 2016.