Digital Cinema Media

In a time of economic uncertainty, trust issues, viewability challenges and declining audiences, strong media brands are more important than ever. Over the last 12 months, Digital Cinema Media (DCM) has improved its own media brand - the iconic cinema pre-show - by enhancing the cinemagoing experience, better understanding its core audience and maximising the power of the big screen to deliver blockbuster results.

DCM IS the pre-show you see before every film in 82% of cinemas across the UK. The pre-show is a valued part of the cinema journey - it’s dynamic, ever-changing content that audiences look forward to as they enter the darkened room with the biggest screen and the best sound to enjoy a unique shared experience in THE BEST SEAT IN MEDIA.

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