Disability Works

Disability Works, Channel 4, PHD, Wavemaker and Zenith with NatWest, Nationwide and Sainsbury's / Beco, Harry Specters, Ignition Brewery
Channel 4, Natwest, Sainsburys and Nationwide came together to donate airtime to small enterprises that predominately hire disabled employees. The ad break takeover went out on International day of Persons with Disability just before Christmas resulting in astounding business results; with record-breaking online sales and massive increases in web traffic, all of which had huge positive impacts to each of the enterprises.