EA and GameSpot: Launch of Battlefields 1

CBS Interactive


For the launch of its new flagship game, Battlefield 1, EA needed a commercial partnership that would get gamers excited about its features and generate widespread social media buzz among their peers in the gaming community.

To meet this challenge, EA partnered with top games title GameSpot on a branded content series, which saw influencers from the gaming world train and battle against each other in a compelling 10 part series.

The series was a huge hit with the target audience, receiving over 3.6 million views and reaching nearly 10 million people.

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