Econometrics gets personal



Vodafone UK worked with Wavemaker to use econometric modelling to provide an improved, more personalised customer experience when using Vodafone’s eShop. Econometrics was used to drive multiple testing initiatives focused on personalisation that are yielding a step change in Vodafone’s consumer business results. This data-driven approach enables Vodafone customers to access the right deals at the right time whenever they visit the eShop, resulting in even higher customer satisfaction.

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