Ending the Silence

adam&eveDDB/Drum / Manning Gottlieb OMD, Age UK


When was the last time you spoke to someone? A minute ago? An hour? How about a week ago?

Across the UK more than half a million older people regularly go over a week without seeing or speaking to anyone, and over 1.2million are chronically lonely.

But, how do you get the nation to care about a topic that people really don’t want to think about? You bring it closer and closer to home, making it impossible to turn away from. Over two years, with just 3% SOV, MG OMD transformed the issue of loneliness from ignored to actioned, making it a national issue all the way to parliament, and a personal responsibility, generating enough volunteers to end 2 million hours of silence for older people in 2017.

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