ESI Media & San Miguel: Celebrating a Different Type of Richness

ESI Media


The San Miguel Rich List celebrates a different type of richness in life, focusing on the value of experiences, not wealth. We needed to take the existing idea of the San Miguel Rich List and amplify it beyond its previous scope, inspiring millennial drinkers to see San Miguel as an aspirational brand with a premium point of view and values. Here’s how we raised awareness by 227% through creating engaging content and immersive experiences.

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