Fox: Feeding A Living Frenzy Around The Walking Dead

Mindshare / Fox

 

The Walking Dead is one of Fox TV’s biggest franchises. It’s exciting, it’s instantly recognisable and it has a cult following of fans who can’t get enough of it. But in 2018 the series hit an obstacle. Ratings for series eight were down 16% year on year. To maintain its cult status, series nine — released in October 2018 — had to bring back the viewers, and fast.

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