Hearst x Smart Energy: The power of 10p

Hearst UK


Bright ideas and electric execution deliver powerful results You know it’s going to be a challenge when even the client describes the product as “manifestly boring.” With research showing that millennials were taking an apathetic attitude towards energy conservation and their own usage, Smart Energy GB turned to Hearst to raise awareness around a national rollout of new smart meters, ultimately hoping to drive new installations. The goal was to get young people engaged, so how do you make an electric meter sexy to a millennial?

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