Helping everyone stay connected in a crisis


Helping everyone stay connected in a crisis, Essence, ITV and Saatchi & Saatchi / BT
This is the story of how two big British brands came together and created a campaign that reached, resonated and most importantly helped people in a time of crisis. With a knowledge that many Brits needed help with tech and a belief that nobody should be left behind, BT, ITV, Essence and Saatchi & Saatchi set out to guide everyone through the digitally-dependant world of Covid19. This was a media collaboration on a national scale and with national utility.