We’ve built a proprietary tool that enables us to explore content trends beyond obvious analytics – enabling our branded content (Invention) clients to reach larger audiences organically.
Combining data from dozens of different sources, HiveAlpha has become a real-time planning and content creation tool enabling us to derive bespoke content strategies in real time, reacting quickly to story trends of the day.
It has led us onto distinctive content themes such as Love Island looks for your home, top tips for dealing with the flying ant epidemic and brilliant Harry Potter looks following the Piers Morgan and J.K. Rowling spat.
This takes our brand partners beyond the obvious topicality of ice-creams on hot days, strawberries for Wimbledon and July 4th Americana (like most brands do).
For our branded content team HiveAlpha has delivered amazing breakthroughs: winning a retained client paying a monthly fee as opposed to a short-term project; delivering our highest native traffic – five times bigger than the next biggest in that period; over-delivering by 6x the impressions guarantee to an Invention client; developing a new way of working for brands, which helped us win another client on this basis; incremental revenues booked of £650k