How to build the big picture from small insights

MediaCom / Moonpig


Moonpig are an e-commerce advertiser, they’re really good at short-term response effectiveness. They live and breathe in the “now”. We persuaded them to take brand advertising seriously based on the facts, facts that they hadn’t considered previously. We invented a “supercharged” econometric modelling system for them using 21 times more data and incorporating 9 years of relevant data experience. Their business has grown by 45%.


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