Humans Series 2

OMD UK, 4creative and Facebook / Channel 4


To launch the second series of Humans, Channel 4’s highest rating UK originated drama launch of all time, we created an almighty product recall campaign, acting in every way like a real brand. The centre piece of this recall was a European entertainment first; we programmed an AI-powered Facebook Messenger chat bot to give viewers the chance to interact in real time with a Synthetic Human customer care advisor.

The campaign succeeded in generating the highest awareness of any drama since 2008 and Series 2 went on to become Channel 4’s best returning original drama for five years.

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