Landing London's Property Hotspots

Goodstuff and Global / Habito


Habito needed to target more in-market property buyers in London to deliver growth, but rather than sacrificing Out Of Home, we teamed up with Global (formerly Exterion Media) to find a way to combine the very best of high profile brand building with smart targeting. Our partnership used HM Land Registry data combined with six other data sources to hand us the keys to unlocking London’s property hot spots – the most active areas for residential sales, which meant we could pin-point our poster sites to dramatically improve efficiency. This data enhanced approach to OOH resulted in a 41% reduction in CPA and delivering Habito’s most significant growth period ever, for completed mortgage submissions.

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