There have been many live adverts before. But never live from inside the human body.
On 18th January 2017, Cancer Research UK broadcast a colonoscopy live on British TV.
Why? Cancer is happening right now.
Research is making real progress in the fight against cancer right now.
Our live ad dramatically showed the impact that improved treatments are having on patients every day.
Cancer Research UK needed the public’s help to develop even more new treatments.
Two million viewers tuned in. PR reached thirty million.