Long Live The Local

Havas Media / British Beer Alliance


Persuade the Chancellor to reverse the planned beer duty rise, which would have a devastating impact on the industry.

The Big Idea
The beer duty rise was not only a threat to the industry, but to our pubs, national identity and culture-at-large.
“It’s Bigger than Beer”: a protest movement against beer tax, which threatened the ‘British pub’, and the community it serves.

Making it Happen
Long Live The Local. A rallying cry for everything we believe in: our beer, our pubs, our community and culture.

The Chancellor reversed his decision to increase beer duty! Our campaign delivered a 39:1 ROMI, saving pubs and jobs.

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